Chinese Investment and Political Influence in Japanese Resorts
Nikkei, 3 March 2025.
Expansion into Local Resorts
Chinese investment in Japanese resort areas has surged in recent years, reshaping local economies and landscapes. In Yamanashi Prefecture’s Isawa Onsen, Chinese tourists now dominate, with 25% of 40 major hotels and ryokans (traditional inns) owned by Chinese investors. A notable example is the hotel Kaiji, acquired in 2021 by Tokyo-based entrepreneur Sun Zhimin, who renovated the struggling business and successfully attracted a predominantly Chinese clientele (80%).
Investments in Popular Tourist Destinations
Similar trends are evident in Atami, Shizuoka Prefecture, where the Atami Pearl Star Hotel reopened in 2022 under Chinese ownership, catering to affluent Chinese tourists. Hokkaido’s Furano City has also witnessed a rapid influx of Chinese capital, particularly in the Kitanomine area, where land prices have surged due to large-scale developments. While these investments have revitalized certain areas, they have also led to significant demographic and economic shifts.
Political Aspirations and Influence
Beyond economic investments, Chinese emigres are increasingly engaging in Japanese local politics. In Atami, 31-year-old Chinese national Xu Haoyu, who operates a local shop, has announced his intention to run for mayor in the 2026 election. He is currently pursuing Japanese citizenship and has already formed a political organization with supporters. His campaign message focuses on transforming Atami with “new energy” and further integrating the growing Chinese business community into the city’s future.
Implications for Local Communities
While Chinese investment has revitalized struggling resort towns, it has also raised concerns over cultural shifts and economic dominance. Long-time residents in areas like Furano have sold their properties and moved away, leading to debates over the long-term impact of foreign ownership. Additionally, the political aspirations of Chinese-born entrepreneurs signal a growing influence that may reshape local governance in the coming years.
#Japan #ChineseInvestment #ResortDevelopment #LocalPolitics #EconomicInfluence #Atami #Furano #IsawaOnsen
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