In Email Marketing, Deliverability Matter.
Deliverability is the rate in which an email is delivered to an individual's email address.
It is the likelihood that your email will be seen and interacted with.
So, just because an email was marked by your email service provider as delivered, it doesn't mean the recipient actually saw or interacted with it, and it doesn't mean your email landed in the primary inbox.
That's why your deliverability scores include other factors like your sender reputation, authentication and domain set up.
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