I am a website designer.
So why am I giving tips on logo design?
So, the project starts, and my clients give me a logo.
90% of the time, the logo is just unworkable,
- I have to do some major fixes,
- create various versions of the logo (like favicon, dark background logo, etc),
- or worst of all, ask my client to get a new logo.
Getting a bad logo surely is not my client's fault.
How would they know what to expect?
Here are 3 versions your logo designer *must* deliver:
Variation 1: Logo for large use cases.
→ In this use case, your logo can have small details, like a tagline near the main logo.
Use cases: Billboards, office walls, signage, etc.
Variation 2: Logo for normal use cases.
→ This version doesn't contain any tiny text & it *must* have more width as compared to height.
Use cases: Website, product, flyer, email signature, etc.
Variation 3: Logo for tiny use cases.
→ This version of the logo must be recognizable in 16 x 16 px size.
Use cases: Favicon (small icon on top of a website), app icon, etc.
There are a bunch of stuff that a *good enough* logo must have,
but being a web designer this point is most important for me.
#SimplyExplained #WebsiteTip