💡 Is ESG holding businesses back from real sustainability progress?
💬 “ESG was useful, but it was never the solution. It was a risk-management tool, designed to help companies avoid reputational damage rather than drive fundamental transformation.”
On this week’s The Responsible Edge,
@JohnElkington12, founder of
@VolansHQ and
creator of the Triple Bottom Line, challenged the effectiveness of ESG and why we need a new approach to market transformation.
Instead of nudging companies toward better behaviour, John argues for competitive sustainability—a system where the most sustainable businesses win because market incentives reward long-term impact over short-term profits.
Check out the video snippet to hear why the next evolution of corporate sustainability isn’t about compliance—it’s about shaping new economic forces.
📖 Read more in our latest article:
theresponsibleedge.com/beyon…
🎧 Listen now on YouTube, Spotify, or Apple Podcasts.
#BeyondESG #SustainableMarkets #TheResponsibleEdge #TripleBottomLine