QuestionForGroup : How would you describe the “taste in the mouth” that you leave with your customers and clients? How can you know? What does a dog cracker have to do with leadership, marketing, customer delight, and service design? More than I expected. I noticed that when I give my dog a salty cracker, I instinctively turn it salty side down before placing it on his tongue. Why? Because I know what he enjoys, and I do not want him to miss the first taste. That small detail became a leadership question: Where do our customers, clients, donors, volunteers, members, guests, or participants need us to “turn the cracker over”? The little details are often where trust is built. They communicate care before we explain our mission statement. They help people feel expected, welcomed, remembered, and served. In this Leaning Leadership Ladder reflection, I explore how leaders can examine the experience they are actually delivering — not just the service they think they are offering — and how to assess whether people are merely satisfied or genuinely delighted. Deliver your services salty side down. #Leadership #CustomerExperience #CustomerDelight #ServiceDesign #MarketingStrategy #SmallBusiness #NonprofitLeadership #OrganizationalLeadership #ClientExperience #VolunteerEngagement #WorkshopsToGo #LeaningLeadershipLadder #TomSims #SaltySideDown linkedin.com/pulse/deliverin…