Join Brand Finance and Ad Net Zero during London Climate Action Week for an exclusive discussion on one of the most pressing challenges facing brands today: how to communicate sustainability credibly in an era of increasing scrutiny and "greenhushing". Date: 24 June 2026 Time: 11:00–13:00 BST Drawing on insights from the Brand Finance Sustainability Perceptions Index 2026, we'll explore: • Which brands are leading global sustainability perceptions • The growing gap between sustainability performance and public perception • The business value created by strong sustainability credentials • How brands can navigate greenwashing concerns without falling into greenhushing • Strategies for building trust through authentic sustainability communications The session will feature a presentation of the latest research findings from Brand Finance, followed by an expert panel discussion and networking lunch. As sustainability expectations evolve, understanding how perception translates into reputation, demand, and brand value has never been more important. Register your interest and join the conversation at London Climate Action Week: ow.ly/VXmJ50Zak0M #LCAW2026 #AdNetZero #Sustainability #BrandFinance #SustainabilityPerceptions #ClimateActionWeek

Spoke at @ad_association #AdNetZero Leadership event today- highlighting the ‘Making The Case’ report I published with @PEspinosaC at #COP30 on developing a new opportunity narrative across climate policy: coalition.climateaction.org/…

En route to #dmexco2024 with the Cedara team #adnetzero #sustainability

Thanks to everyone who joined us for the @galalaw “Breakfast Meet-Up on Sustainability and Advertising” in Cannes! @FrankfurtKurnit @ArochiLindner @LewisSilkin @ASA_UK @smartinarpp @LucasBoudet @adnetzero @GreenTheBid @iccwbo

Our own @SuzanneMcEl joins a very important panel discussion on #sustainability sharing the progress in Ireland working with our members and partners in #AdNetZero @IAPI_Updates @IABEurope #interact24

'Individually we are a drop. Together we are an ocean' Amazing to hear Laura Wade @emc_uk @GroupMIreland sharing their work with partners, clients and industry to be #AdNetZero for Scope3 by 2030 @IAPI_Updates #IABConnect

Ad Net Zero Kicks Off Inaugural Sustainability Summit adworld.ie/2024/05/03/ad-net… via @imj_ireland #AdNetZero #adnetzeroireland #Sustainability

Full house here ⁦@EPICMuseumCHQ⁩ for the #AdNetZero seminar. Learning and sharing best practices in #sustainabilty ⁦@IAPI_Updates⁩ 💚💙

Continues to be hilarious when fossil fuel ad agencies tag and follow @adnetzero across social media without realising it is in fact, not Ad Net Zero, but an account that highlights how much more they could be doing. Still proud of it 💃

Please #RT 🌍 Our team at @heritage_ie is compiling a list of #sustainablesuppliers for the film & advertising production industry. If you are a #sustainable caterer, bus company, coffee van, clothing shop etc, please tag your company below to be added to the list! #AdNetZero

Exciting chat on #sustainability in ad tech and prioritizing low-carbon campaigns with #AdNetZero & @SightlyHQ! We also made native pollinator seed pods!🐝 Our NYC office hosted a workshop on our own sustainability and social impact initiatives. #TeamMediaocean #EarthMonth2024

The media industry has a complex challenge: balancing profit with environmental and social responsibility. Yesterday, in collaboration with Electric Glue, we hosted a Brunch & Learn session with B Corp certified leaders to explore these issues. Here are some key takeaways: ➡️ Transparency is critical: Don't let fear of greenwashing accusations halt progress. Do your research, do the work and back up sustainability claims with evidence. ➡️ Collaboration is essential: The industry needs to be open and adopt initiatives like Ad Net Zero's standardised emissions measurement methodology. ➡️ Long-term thinking matters: Sustainability is an ongoing journey, not a one-time fix. ➡️ Focus beyond production: Consider the carbon footprint of ad delivery alongside creative development. Our CEO, Mike Smith, shared details on our B Corp journey, including: 💡 Powering down our network to reduce emissions. 💡 Implementing real-time carbon tracking. 💡 Continuously improving across social and environmental impact areas. A huge thank you to our host and panel speakers: 🎤 James Skirrow, Head of Customer Sustainability at Futureproof 🎤 Julie Richards, Director of Sustainability and Operational Transformation at @guardian 🎤 Elle Chartres, UK Director of AdNetZero UK at the @ad_association 🎤 Pippa Glucklich, CEO at @ElectricGlueUK 🎤 Maisie Tildesley & Eleanor Adamson, @BCorpUK.

Looking forward to hosting a breakfast networking & panel event alongside @openmediauk in celebration of BCorp month! ⚡️💛 Moving Media Forward: Insights from B Corps in Media will feature speakers from The @guardian @adnetzero UK Please RSVP here: buytickets.at/openmedia/1163…

We're thrilled to announce that we are working with #AdNetZero & #Futureproof. Together, we're driving sustainability in advertising. Find out more. ⬇️

¿#SabíasQue las pantallas de gran formato de nuestro circuito Urban Led para publicidad exterior usan energía 100% sostenible? ♻️ Están situadas en los intercambiadores de Plaza de Castilla, Avenida de América y Príncipe Pío, en #Madrid,🚇 que se alimentan de energía procedente de fuentes renovables.☀️🔋 ¡Descubre nuestro inventario de soportes publicitarios y súmate a reducir el impacto ecológico de tus campañas!🌱cleceooh.com/urban-led-publi… #Publicidad #PublicidadExterior #Campañas #Marcas #Anunciantes #OOH #PantallasDigitales #DOOH #Anuncios #PublicidadEfectiva #AdNetZero #PublicidadSostenible

Congratulations to the winners of the #CampaignAdNetZeroAwards 2023! Check out the winners list: campaignadnetzeroawards.com/… #sustainability #adnetzero #winners

Great to be with @BCG , @ANAmarketers & #AdNetZero @Ozzypallooza to discuss sustainability in marketing practices. #ClimateWeek2023

At @TalonOOH, we take our role in setting industry standards in environmental, social, and corporate practices seriously. So, we've recently appointed our first Group Sustainability Manager, Alice Date, in conjunction with our commitment to #AdNetZero. tinyurl.com/4u3d7pzj

Huge congratulations to everyone who has made the #AdNetZero Awards shortlist!

Congratulations to the agencies, brands, media owners and production companies shortlisted for the @Campaignmag #AdNetZero Awards. Check out the shortlists to see how advertising can help drive towards a more sustainable future ⬇️ @The_IPA @ISBAsays @GoogleUK @weareadgreen