The Thank You page is where your revenue numbers are born, and one wrong semicolon can corrupt them all.
New article on implementing the Adobe Analytics purchase confirmation page: the purchase event, s.products, deduplicating with purchaseID, and stitching in offline data.
#AdobeAnalytics#Analytics#Ecommercedatalad.co.uk/implementing-t…
"Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools"
🛍️ U.S. consumers spent $221 billion online during the holiday shopping season
📈 Online holiday sales grew 5% year over year, reaching a new all-time high
📱 Mobile shopping dominated, accounting for ~55% of online sales, or more than $120 billion
💳 Buy Now, Pay Later drove ~$18–20 billion in online spend, up ~14% year over year
🛒 Cyber Monday was the biggest online shopping day ever, with $14 billion in spend
🔖 Discounts peaked at 30% on electronics and 25% on apparel, keeping shoppers value-focused
🤖 AI-powered shopping tools influenced billions of dollars in purchases, improving discovery and conversion
⏱️ Shoppers increasingly bought earlier in the season, spreading demand across November and December
#HolidayShopping#Ecommerce#AdobeAnalytics#RetailTrends#ConsumerSpending#DigitalCommerce#AIinRetailbuff.ly/zBvrEWh
🇺🇸 The $11.8 Billion Signal: Decoding the Black Friday Record
The latest data from Adobe Analytics is out, and the numbers tell a compelling story about the US economy. American shoppers spent a record $11.8 billion online on Black Friday, marking a 9.1% jump from last year.
Here is why this matters for the broader economy and market sentiment:
1. Real Demand, Not Just Inflation
With US inflation stabilizing around the 2-3% range, a 9.1% surge in spending isn't just a result of higher prices. It indicates a genuine increase in sales volume. The US consumer's purchasing power remains robust, outpacing inflationary pressures.
2. Dispelling Recession Fears
Consumer spending accounts for roughly 70% of US GDP. There have been lingering concerns that high interest rates would crack the consumer, leading to a hard landing. However, this record-breaking performance suggests the opposite. It supports the "Soft Landing" (or even "No Landing") narrative, showing that the economy remains resilient.
3. A Vote of Confidence in the Labor Market
Consumption is driven by sentiment. People do not spend at record levels if they are worried about imminent layoffs. These figures reflect underlying confidence in job security and future income. The virtuous cycle of Corporate Earnings -> Employment -> Consumption remains intact.
4. The Structural Shift Continues
The data confirms the ongoing dominance of digital commerce. The shift to online and mobile spending is structural, not temporary, favoring e-commerce platforms and digital payment ecosystems.
💡 The engine of the US economy—the consumer—is not just running; it is firing on all cylinders. This is a highly positive signal for economic stability and a constructive backdrop for the financial markets.
#BlackFriday#Economy#Macroeconomics#RetailSales#ConsumerSpending#Investing#StockMarket#USMarket#SoftLanding#Ecommerce#AdobeAnalytics
Adobe: U.S. online holiday sales to hit new record of $253B
📈 U.S. online holiday sales surged to a record $253 billion, according to Adobe Analytics, reflecting continuing consumer enthusiasm for digital shopping channels.
🛒 Cyber Week and deep discounts fueled spending, with top categories including electronics, apparel, and toys showing strong year-over-year growth.
💻 Mobile shopping played a significant role, with nearly half of the purchases completed on smartphones, highlighting shifting buyer preferences.
🚚 Buy online, pick up in store (BOPIS) and flexible delivery options proved vital for retailers meeting customer demand and overcoming supply chain challenges.
🔮 The momentum of digital commerce signals lasting shifts in retail, as brands prioritize personalized experiences and seamless omnichannel fulfillment.
#AdobeAnalytics#HolidaySales#Ecommerce#RetailTrends#DigitalCommerce#Omnichannel#ConsumerBehavior
via @DBerthiaumeCSA@chainstoreagebuff.ly/gF1X8zw
📢 Kanerika is hiring an Adobe Analytics Engineer!
If dashboards, APIs & data insights are your thing, join us in Hyderabad.
2-4 yrs exp | On-site | Let’s turn data into impact. ⚡
#Hiring#AdobeAnalytics#KanerikaCareers
Amazon Prime Day: Genius or Fear architect?
Amazon just dropped a $24B mic with Prime Day sales this year, a 30% jump year on year.
Meanwhile, Morgan Stanley says consumer spending growth is slowing to 3.7%. Deloitte expects personal expenditure to drop to 1.2% in 2025.
So what gives? Are we irrationally spending under pressure of Tariffs?
Not quite This is performance marketing at scale. According to Adobe Analytics, retail traffic from GenAI tools (like AI chatbots & shopping assistants) surged a staggering 3,300% YoY, far outpacing expectations.
Consumers are guided to buy.
Behind the scenes:
- Amazon DSP retargeting users with first-party data
- Personalized deal prompts AI powered reordering nudges
- Seamless targeting across media and devices
- Predictive bundling and offer timing
It’s not just marketing. It’s performance marketing powered by AI — predictive commerce in full swing.
Curious to hear: Did your spending behavior shift this Primeeee Day?
#primeday#Amazon#AdobeAnalytics#AI#ecommerce#GenAI#Delloite#MorganStanley
🛍️📦 US Online Spending Soars $24.1B as Deep Discounts Drive Sales
— 💸 From July 8–11, dubbed "Black Friday in Summer", online sales spiked 30.3%, beating Adobe's forecast
— 🛒 $24.1B in total online spend, driven by Amazon Prime Day & major retailer events (Walmart, Target, Best Buy)
— 📱Mobile shopping led the way, making up 53.2% of all sales
— 🎒 Prime Day becoming a back-to-school shopping event
— 📉 Deep discounts: Apparel (24%), Electronics (23%)
— 🌐 Retailers extended deal windows amid tariff tension & consumer unease
#Ecommerce#AmazonPrimeDay#RetailSales#USEconomy#AdobeAnalytics#OnlineShopping#BackToSchool#RetailNews$AMZN$WMT$TGT
📨 Just in 📄
**U.S. Black Friday Online Spending Soars to $10.8 Billion**
This year's Black Friday in the United States was marked by an unprecedented online shopping spree, with consumers spending a record-breaking $10.8 billion, a significant 10.2% increase from the previous year. The shift towards digital shopping has never been more apparent, turning Black Friday into an e-commerce bonanza, effectively sidelining the traditional mall experience.
According to Adobe Analytics, the digital shopping landscape was bustling with activity across all devices, highlighting the continued consumer preference for the convenience of online shopping. Retail giants like Amazon and Walmart reaped substantial benefits, with their online platforms becoming the go-to destinations for holiday shoppers seeking deals from the comfort of their homes.
The spending wasn't limited to any single category; from beauty products to high-end electronics, consumers were eager to click their way through deals. While this digital boom has been a boon for e-commerce platforms, it poses challenges for traditional brick-and-mortar department stores, who might face a tougher holiday season with fewer shopping days before Christmas.
The trend underscores a broader shift in consumer behavior towards digital transactions, suggesting that the future of Black Friday might increasingly be less about physical shopping sprees and more about virtual cart checkouts.
#BlackFriday#OnlineShopping#Ecommerce#HolidayShopping#Retail#Amazon#Walmart#AdobeAnalytics
3. Adobe Analytics.
Es una de las herramientas de analítica digital más completas y versátiles.
El único inconveniente es el plan de precios, que para planes de empresa, pueden ser elevados. Es una de las mejores soluciones para grandes empresas y tiene una curva de aprendizaje muy alta, por lo que requiere un proceso complejo de instalación y configuración.
business.adobe.com#AdobeAnalytics
A proud moment for #Brillio! Attaining Specialization in #AdobeAnalytics for the Americas region is a testament to our ability to deliver top-tier value to our clients at scale.
Kudos to our team for their diligent efforts in making this achievement possible. 🎉