𝗚𝗣𝗧𝗭𝗲𝗿𝗼 𝗵𝗮𝘀 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗮 𝗱𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗴𝗮𝘁𝗶𝗼𝗻 𝗿𝗲𝘃𝗲𝗮𝗹𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗮 𝗺𝗮𝗷𝗼𝗿 𝗘𝗬 𝗖𝗮𝗻𝗮𝗱𝗮 𝗿𝗲𝗽𝗼𝗿𝘁 - “𝗣𝗼𝗶𝗻𝘁𝘀 𝗼𝗳 𝗔𝘁𝘁𝗮𝗰𝗸: 𝗨𝗻𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴 𝗖𝘆𝗯𝗲𝗿 𝗧𝗵𝗿𝗲𝗮𝘁𝘀 𝗮𝗻𝗱 𝗙𝗿𝗮𝘂𝗱 𝗶𝗻 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗦𝘆𝘀𝘁𝗲𝗺𝘀” 𝘄𝗮𝘀 𝗿𝗶𝗱𝗱𝗹𝗲𝗱 𝘄𝗶𝘁𝗵 𝗳𝗮𝗯𝗿𝗶𝗰𝗮𝘁𝗲𝗱 𝗰𝗶𝘁𝗮𝘁𝗶𝗼𝗻𝘀, 𝗶𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗱𝗮𝘁𝗮, 𝗮𝗻𝗱 𝗔𝗜-𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. Key Findings by GPTZero: 1. 16 out of 27 references were hallucinated (broken or non-existent URLs) 2. References to a non-existent McKinsey & Company – Loyalty Economics Report (2022) 3. Made-up statistics and mis-attributed claims 4. The report was estimated to be 72% AI-generated “𝘗𝘶𝘣𝘭𝘪𝘴𝘩𝘪𝘯𝘨 𝘢 𝘳𝘦𝘱𝘰𝘳𝘵 𝘰𝘯𝘭𝘪𝘯𝘦 𝘪𝘴 𝘦𝘴𝘴𝘦𝘯𝘵𝘪𝘢𝘭𝘭𝘺 𝘢 𝘧𝘰𝘳𝘮 𝘰𝘧 𝘥𝘢𝘵𝘢 𝘪𝘯𝘫𝘦𝘤𝘵𝘪𝘰𝘯 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘱𝘰𝘰𝘭 𝘰𝘧 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘵𝘩𝘦 𝘪𝘯𝘵𝘦𝘳𝘯𝘦𝘵. 𝘞𝘩𝘦𝘯 𝘵𝘩𝘦 𝘳𝘦𝘱𝘰𝘳𝘵 𝘪𝘯𝘤𝘭𝘶𝘥𝘦𝘴 𝘧𝘢𝘬𝘦 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 (𝘦𝘪𝘵𝘩𝘦𝘳 𝘷𝘪𝘣𝘦𝘥 𝘤𝘪𝘵𝘢𝘵𝘪𝘰𝘯𝘴 𝘰𝘳 𝘧𝘢𝘭𝘴𝘦 𝘤𝘭𝘢𝘪𝘮𝘴) 𝘪𝘵 𝘤𝘢𝘯 ‘𝘱𝘰𝘪𝘴𝘰𝘯 𝘵𝘩𝘦 𝘸𝘦𝘭𝘭’ 𝘣𝘺 𝘮𝘪𝘴𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘧𝘶𝘵𝘶𝘳𝘦 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩𝘦𝘳𝘴, 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘪𝘧 𝘵𝘩𝘦 𝘳𝘦𝘱𝘰𝘳𝘵 𝘪𝘴 𝘱𝘶𝘣𝘭𝘪𝘴𝘩𝘦𝘥 𝘣𝘺 𝘢 𝘸𝘦𝘭𝘭-𝘬𝘯𝘰𝘸𝘯 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘪𝘯𝘨 𝘧𝘪𝘳𝘮...” — GPTZero researchers: Om Ogale, Paul Esau, Alex Cui 𝗞𝗲𝗲𝗽 𝘂𝗽 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 𝗻𝗲𝘄𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. Subscribe to Big Four News - bigfournews.com/subscribe #PwC #Deloitte #KPMG #EY #BigFour

𝗗𝗲𝗹𝗼𝗶𝘁𝘁𝗲 𝗦𝗲𝘁 𝘁𝗼 𝗗𝗲𝗯𝘂𝘁 𝗮𝘀 𝗣𝗿𝗶𝗺𝗮𝗿𝘆 𝗦𝗽𝗼𝗻𝘀𝗼𝗿 𝗼𝗻 𝗔𝗿𝗿𝗼𝘄 𝗠𝗰𝗟𝗮𝗿𝗲𝗻 𝗜𝗻𝗱𝘆𝗖𝗮𝗿 Arrow McLaren will run a new livery with Deloitte as the primary sponsor on the No. 6 Chevrolet this weekend at World Wide Technology Raceway. The updated branding follows Deloitte’s January 2026 appointment as Official Transformation Partner for McLaren Racing. Under the expanded multi-year agreement, Deloitte now supports the organization across its Formula 1 team, Arrow McLaren in the NTT INDYCAR Series, and the planned 2027 FIA World Endurance Championship Hypercar entry. The partnership, which has grown from earlier technology and operational work, includes contributions in data analytics, digital twin simulations, enterprise systems, and sustainability. Deloitte branding is now visible across multiple McLaren Racing series. 𝗞𝗲𝗲𝗽 𝘂𝗽 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 𝗻𝗲𝘄𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. Subscribe to Big Four News - bigfournews.com/subscribe #PwC #Deloitte #KPMG #EY #BigFour

The accountants who win aren't the ones who fear AI. They're the ones who use it first. The Big Four just committed over $5 billion to embed AI into every accounting engagement. #CPA #AccountingCareers #AIinAccounting #BigFour #CPAExam #UWorldCPA

Ela vai zerar a Bigfour novamente!!!

The collapse of China Evergrande exposed one of the largest corporate frauds in history — with tens of billions in overstated revenues. PwC signed off on the financials for years, never giving any indication that their client was in trouble. Now, regulators in both mainland China and Hong Kong have delivered some of the strongest verdicts ever issued against a Big Four firm. 𝗖𝗵𝗶𝗻𝗮 (𝟮𝟬𝟮𝟰 – 𝗠𝗶𝗻𝗶𝘀𝘁𝗿𝘆 𝗼𝗳 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 & 𝗖𝗦𝗥𝗖) • Record fine of ~441 million yuan (~$62 million) six-month suspension of PwC Zhong Tian’s audit business. • PwC “turned a blind eye” and “even condoned” Evergrande’s fraud in 2019–2020 audits and bond issuances. • Serious violations: lack of professional skepticism, acceptance of fake project records, deliberately flawed sampling, and issuance of inappropriate clean opinions despite knowing (or should have known) material misstatements. The CSRC stated the failures “seriously eroded the basis of law and good faith.” 𝗛𝗼𝗻𝗴 𝗞𝗼𝗻𝗴 (𝟮𝟬𝟮𝟲 – 𝗦𝗙𝗖 & 𝗔𝗙𝗥𝗖) • PwC Hong Kong required to set aside HK$1 billion (~$128 million) for compensation to minority shareholders — a landmark auditor-funded payout. • AFRC imposed a HK$300 million fine (largest in its history), six-month ban on new listed company audits, and additional partner fines. • Key issues: massive revenue overstatements (up to 69% in 2020) through premature recognition, “numerous serious audit deficiencies,” and “particularly egregious” failures to obtain proper evidence. 𝗞𝗲𝗲𝗽 𝘂𝗽 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 𝗻𝗲𝘄𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. Subscribe to Big Four News - bigfournews.com/subscribe #PwC #Deloitte #KPMG #EY #BigFour

Yo el tema lo veo sobre todo en el dinero, un tío que curra en una bigfour con un par de años tiene para comprarse un pisito en una zona buena mientras que en Madrid el ladrillo dificulta mucho o hace casi imposible que los locales accedan a la segregación

𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗻 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮 – 𝗙𝗬𝟮𝟬𝟮𝟱 The latest revenue figures for the Big Four in Australia highlight their continued dominance, yet also signal a more challenging environment. 𝗪𝗵𝗶𝗹𝗲 𝘁𝗵𝗲 𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 𝘀𝘁𝗶𝗹𝗹 𝗰𝗼𝗺𝗺𝗮𝗻𝗱 𝘁𝗵𝗲 𝗺𝗮𝗷𝗼𝗿𝗶𝘁𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁, 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗶𝗻𝗴 𝘀𝗼𝗳𝘁𝗲𝗿 𝗮𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗱𝗲𝗺𝗮𝗻𝗱. 𝗠𝗼𝗿𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁𝗹𝘆, 𝘁𝗵𝗶𝘀 𝗱𝗮𝘁𝗮 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗽𝗶𝗰𝘁𝘂𝗿𝗲 — 𝗽𝗮𝗿𝘁𝗶𝗰𝘂𝗹𝗮𝗿𝗹𝘆 𝘁𝗵𝗲 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗱𝗶𝘀𝘁𝗿𝘂𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝗺𝗮𝗷𝗼𝗿 𝘀𝗰𝗮𝗻𝗱𝗮𝗹𝘀. The PwC Australia tax leaks controversy significantly eroded public and client confidence, leading to lost government contracts and reputational damage. The more recent KPMG Australia audit-related scandal is likely to amplify this distrust even further, raising fresh questions around governance, confidentiality, and ethical standards across the sector. 𝗧𝗵𝗶𝘀 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁 𝗶𝘀 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗳𝗼𝗿 𝗺𝗶𝗱-𝘁𝗶𝗲𝗿 𝗳𝗶𝗿𝗺𝘀, 𝘄𝗵𝗶𝗰𝗵 𝗮𝗿𝗲 𝗰𝗮𝗽𝗶𝘁𝗮𝗹𝗶𝘇𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝗮𝗴𝗶𝗹𝗶𝘁𝘆, 𝗰𝗹𝗶𝗲𝗻𝘁-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗳𝗼𝗰𝘂𝘀, 𝗮𝗻𝗱 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝘁𝗿𝘂𝘀𝘁 𝘀𝗶𝗴𝗻𝗮𝗹𝘀. 𝗠𝗶𝗱-𝘁𝗶𝗲𝗿 𝗳𝗶𝗿𝗺𝘀 𝗮𝗿𝗲 𝗴𝗮𝗶𝗻𝗶𝗻𝗴 𝗴𝗿𝗼𝘂𝗻𝗱: • BDO in Australia — $606.5 million (strong double-digit growth) • RSM Australia — $413.6 million (solid gains) • William Buck — $196.1 million (impressive trajectory) 𝗔𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝘁𝗮𝗹𝗲𝗻𝘁 𝘀𝗲𝗲𝗸 𝗺𝗼𝗿𝗲 𝗿𝗲𝗹𝗶𝗮𝗯𝗹𝗲 𝗮𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲𝘀, 𝗺𝗶𝗱-𝘁𝗶𝗲𝗿 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗮𝗿𝗲 𝘄𝗲𝗹𝗹-𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗲𝗱 𝘁𝗼 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗵𝗮𝗿𝗲 𝗶𝗻 𝟮𝟬𝟮𝟲 𝗮𝗻𝗱 𝗯𝗲𝘆𝗼𝗻𝗱. Subscribe to Big Four News - bigfournews.com/subscribe #PwC #Deloitte #KPMG #EY #BigFour

EY UK is demoting a number of equity partners to salaried roles as part of the shift away from the traditional “job-for-life” model. This comes in addition to the cull of 30 partners in consulting last year. #BigFour #EY

𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 𝗳𝗶𝗿𝗺 𝗗𝗲𝗹𝗼𝗶𝘁𝘁𝗲 𝗶𝘀 𝘀𝗹𝗮𝘀𝗵𝗶𝗻𝗴 𝗸𝗲𝘆 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 — 𝗮𝗻𝗱 𝗶𝘁'𝘀 𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗲𝘆𝗲𝗯𝗿𝗼𝘄𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗔𝗺𝗲𝗿𝗶𝗰𝗮. In a move one long-tenured employee called “a huge regression,” Deloitte is significantly cutting benefits for workers in internal support roles like admin, finance, and IT. Starting January 1, 2027, affected employees will see: • 𝗣𝗧𝗢 𝗿𝗲𝗱𝘂𝗰𝗲𝗱 𝗯𝘆 𝟱–𝟭𝟬 𝗱𝗮𝘆𝘀 𝗽𝗲𝗿 𝘆𝗲𝗮𝗿 (𝗻𝗲𝘄 𝗿𝗮𝗻𝗴𝗲: 𝟭𝟴–𝟮𝟱 𝗱𝗮𝘆𝘀 𝗱𝗲𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗼𝗻 𝘀𝗲𝗻𝗶𝗼𝗿𝗶𝘁𝘆) • 𝗣𝗮𝗿𝗲𝗻𝘁𝗮𝗹/𝗳𝗮𝗺𝗶𝗹𝘆 𝗹𝗲𝗮𝘃𝗲 𝗵𝗮𝗹𝘃𝗲𝗱 — 𝗳𝗿𝗼𝗺 𝟭𝟲 𝘄𝗲𝗲𝗸𝘀 𝘁𝗼 𝗷𝘂𝘀𝘁 𝟴 𝘄𝗲𝗲𝗸𝘀 • $𝟱𝟬,𝟬𝟬𝟬 𝗜𝗩𝗙, 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝘀𝘂𝗿𝗿𝗼𝗴𝗮𝗰𝘆 𝗿𝗲𝗶𝗺𝗯𝘂𝗿𝘀𝗲𝗺𝗲𝗻𝘁 𝗲𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗲𝗱 • 𝗣𝗲𝗻𝘀𝗶𝗼𝗻 𝗽𝗹𝗮𝗻 𝗮𝗰𝗰𝗿𝘂𝗮𝗹𝘀 𝗳𝗿𝗼𝘇𝗲𝗻 (𝘁𝗵𝗼𝘂𝗴𝗵 𝟰𝟬𝟭(𝗸) 𝗿𝗲𝗺𝗮𝗶𝗻𝘀 𝗳𝗼𝗿 𝘀𝗼𝗺𝗲) These cuts only apply to certain internal-facing roles, not client-facing consultants. 𝗞𝗲𝗲𝗽 𝘂𝗽 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 𝗻𝗲𝘄𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. Subscribe to Big Four News - bigfournews.com/subscribe #PwC #Deloitte #KPMG #EY #BigFour

📣 New on-demand webinar: "IT Services Market Outlook: Forecasting Growth, AI Impact and Competitive Shifts Through 2030" 🔗 hubs.ly/Q04jr4Lf0 Watch today! #AI #consulting #systemsintegration #BigFour #Accenture #ITservices

McKinsey & Company is reshaping partner compensation in a major internal overhaul — and it could be an early warning signal for the entire consulting industry. According to the Financial Times (Stephen Foley and Ellesheva Kissin), the firm is reducing the proportion of profits partners take home in cash through "Project Acorn." A greater share will now be paid in equity, strengthening the firm's capital base amid rising uncertainty. For some partners, this means tens of thousands of dollars shifting from immediate cash to longer-term equity. 𝗪𝗵𝘆 𝗻𝗼𝘄? 1. Clients are increasingly demanding outcome-based pricing — fees tied to actual savings or performance improvements, not just hours worked. 2. AI is transforming the industry: it's accelerating projects, replacing traditional junior consultant billing models, and creating more volatile, delayed cash flows. 3. McKinsey is positioning itself as an AI transformation partner, but this shift requires more financial flexibility for tech investments and buffers against underperforming projects. The changes also simplify a complex multi-year payout system and bring forward compensation for younger partners, helping retention and competitiveness. 𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 (𝗮𝗻𝗱 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗗𝗲𝗹𝗼𝗶𝘁𝘁𝗲) McKinsey may be the canary in the coal mine. 1. 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗲𝘅𝗽𝗼𝘀𝘂𝗿𝗲: Deloitte derives roughly two-thirds of its revenue from consulting — making it particularly sensitive to these shifts in pricing, AI disruption, and capital needs. PwC, EY, and KPMG are similarly exposed as they pivot toward advisory and tech-enabled services. 2. 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 & 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗻𝗲𝗲𝗱𝘀: Building or acquiring AI capabilities, data platforms, and transformation tools requires significant capital. Shifting more compensation to equity gives firms a stronger balance sheet without external fundraising. 𝗧𝗵𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗺𝗼𝗱𝗲𝗹 𝗶𝘀 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗿𝗮𝗽𝗶𝗱𝗹𝘆 — 𝗳𝗿𝗼𝗺 𝗯𝗶𝗹𝗹𝗮𝗯𝗹𝗲 𝗵𝗼𝘂𝗿𝘀 𝘁𝗼 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀, 𝘄𝗶𝘁𝗵 𝗔𝗜 𝗰𝗼𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗻𝗴 𝘁𝗶𝗺𝗲𝗹𝗶𝗻𝗲𝘀 𝗮𝗻𝗱 𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗰𝗹𝗶𝗲𝗻𝘁 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀. Firms that adapt their internal economics now will be better positioned for volatility ahead. 𝗞𝗲𝗲𝗽 𝘂𝗽 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 𝗻𝗲𝘄𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. Subscribe to Big Four News - bigfournews.com/subscribe #PwC #Deloitte #KPMG #EY #BigFour

𝗣𝘄𝗖 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗲𝗱 𝗮𝘀 𝗮 𝗟𝗲𝗮𝗱𝗲𝗿 𝗶𝗻 𝗧𝗵𝗲 𝗙𝗼𝗿𝗿𝗲𝘀𝘁𝗲𝗿 𝗪𝗮𝘃𝗲𝗧𝗠: 𝗔𝗜 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀, 𝗤𝟮 𝟮𝟬𝟮𝟲. In the latest independent evaluation of AI consulting providers, Forrester highlighted PwC’s capabilities in supporting large organizations through their AI transformations — from enhancing current operations to building AI-native models and ecosystems. 𝗞𝗲𝘆 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀 𝗡𝗼𝘁𝗲𝗱 𝗯𝘆 𝗙𝗼𝗿𝗿𝗲𝘀𝘁𝗲𝗿: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗩𝗶𝘀𝗶𝗼𝗻: PwC offers a strong mix of onshore, nearshore, and offshore delivery, along with innovative pricing models — including putting fees at risk in approximately one-third of engagements. The firm also stands out for its early partnerships, serving as the first reseller of OpenAI’s ChatGPT Enterprise and a launch partner for Anthropic. 𝗖𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: Strong performance in value management, AI operations, and architecture. PwC draws on its internal experience deploying Microsoft Copilot across its 230,000 employees, reporting double-digit productivity improvements. 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 & 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆: Clients cited PwC’s ability to combine strategic advisory with hands-on engineering, adapt quickly to changing needs, and maintain transparent, collaborative project management. 𝗕𝗲𝘀𝘁 𝗙𝗶𝘁: Global enterprises in highly regulated industries such as financial services and life sciences, as well as technology, media, and telecom companies seeking to scale AI beyond task-level automation into broader process and business model reinvention. This recognition comes at a time when organizations are shifting focus from AI experimentation to delivering measurable, enterprise-wide results and sustainable ROI. 𝗤𝘂𝗼𝘁𝗲 𝗳𝗿𝗼𝗺 𝗣𝘄𝗖: “𝗧𝗵𝗶𝘀 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝘀 𝗵𝗼𝘄 𝘄𝗲 𝗮𝗿𝗲 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗺𝗼𝘃𝗲 𝗳𝗿𝗼𝗺 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲-𝘄𝗶𝗱𝗲 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, 𝗲𝗺𝗯𝗲𝗱𝗱𝗶𝗻𝗴 𝗔𝗜 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗰𝗼𝗿𝗲 𝗼𝗳 𝗵𝗼𝘄 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗼𝗽𝗲𝗿𝗮𝘁𝗲... 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗮𝗺𝗯𝗶𝘁𝗶𝗼𝗻 𝗶𝗻𝘁𝗼 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝗮𝗻𝗱 𝗱𝘂𝗿𝗮𝗯𝗹𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲.” 𝗞𝗲𝗲𝗽 𝘂𝗽 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 𝗻𝗲𝘄𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. Subscribe to Big Four News - bigfournews.com/subscribe #PwC #Deloitte #KPMG #EY #BigFour

Big Four | 修哥九五至尊演唱會2026 | 前程錦繡 talk Big Four #bigfour #蘇永康 #張衛健 #許志安 #梁... youtu.be/FF-6YEd-TBU?si=uZMJ… @YouTubeより わー、ゲストで出たのね！ 前程錦繍（俺たちの旅）を皆で。

The rest will be propped up by Grubby #Miners and #BigFour accounting firms always in bed with #Liberals #LNP

𝗞𝗣𝗠𝗚 𝗦𝗰𝗮𝗻𝗱𝗮𝗹 𝗥𝗲𝘃𝗶𝘃𝗲𝘀 𝗦𝘁𝗮𝗹𝗹𝗲𝗱 𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 𝗥𝗲𝗳𝗼𝗿𝗺𝘀 𝗶𝗻 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮 What started as a KPMG-specific crisis is now 𝗿𝗶𝗽𝗽𝗹𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝘀𝗲𝗰𝘁𝗼𝗿 - 𝗿𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗗𝗲𝗹𝗼𝗶𝘁𝘁𝗲, 𝗘𝗬 𝗮𝗻𝗱 𝗣𝘄𝗖. Reforms that had lost momentum after earlier inquiries are back on the table, with 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝗧𝗿𝗲𝗮𝘀𝘂𝗿𝗲𝗿 𝗗𝗮𝗻𝗶𝗲𝗹 𝗠𝘂𝗹𝗶𝗻𝗼 𝗰𝗼𝗻𝗳𝗶𝗿𝗺𝗶𝗻𝗴 𝘁𝗵𝗲 𝗴𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁 𝗶𝘀 𝗮𝗰𝘁𝗶𝘃𝗲𝗹𝘆 “𝘀𝘁𝗲𝗽𝗽𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗰𝗼𝗿𝗲 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀.” 𝗞𝗲𝘆 𝗣𝗿𝗼𝗽𝗼𝘀𝗲𝗱 𝗥𝗲𝗳𝗼𝗿𝗺𝘀: • 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗖𝗮𝗽: Limit the number of partners to 400 (the Big Four currently have up to ~700 partners) — bringing them into line with law firms. • 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗔𝗰𝘁 𝗖𝗼𝘃𝗲𝗿𝗮𝗴e: Bring large partnerships under the Corporations Act for stronger corporate governance and accountability. • 𝗔𝗦𝗜𝗖 𝗣𝗼𝘄𝗲𝗿𝘀: Grant the corporate regulator ASIC the ability to take enforcement action against the firms themselves, not just individual partners. 𝗧𝗵𝗲𝘀𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝘄𝗼𝘂𝗹𝗱 𝗿𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗮𝗹 𝗿𝗲𝗳𝗼𝗿𝗺 𝘁𝗼 𝘁𝗵𝗲 𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 𝗺𝗼𝗱𝗲𝗹 𝗶𝗻 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮 𝗶𝗻 𝗱𝗲𝗰𝗮𝗱𝗲𝘀. 𝗞𝗲𝗲𝗽 𝘂𝗽 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 𝗻𝗲𝘄𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. Subscribe to Big Four News - bigfournews.com/subscribe #PwC #Deloitte #KPMG #EY #BigFour

𝗝𝘂𝗱𝗴𝗲 𝗔𝗹𝗹𝗼𝘄𝘀 𝗧𝗿𝗮𝗱𝗲 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗖𝗹𝗮𝗶𝗺𝘀 𝗔𝗴𝗮𝗶𝗻𝘀𝘁 𝗗𝗲𝗹𝗼𝗶𝘁𝘁𝗲 𝘁𝗼 𝗣𝗿𝗼𝗰𝗲𝗲𝗱 Deloitte Consulting must face core claims in a lawsuit accusing it of misappropriating vaccine management software. Multi-State Partnership for Prevention LLC alleges Deloitte accessed its PrepMod technology during confidential 2020 presentations to the CDC, then developed the competing VAMS system under a sole-source CDC contract worth over $80 million. On April 28, 2026, SDNY Judge P. Kevin Castel denied Deloitte’s motion to dismiss the main Defend Trade Secrets Act and state law claims. Case: Multi-State Partnership for Prevention LLC v. Deloitte Consulting LLP, 1:24-cv-09013 (S.D.N.Y.) 𝗞𝗲𝗲𝗽 𝘂𝗽 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 𝗻𝗲𝘄𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. Subscribe to Big Four News - bigfournews.com/subscribe #PwC #Deloitte #KPMG #EY #BigFour

𝗘𝗬.𝗮𝗶 𝗶𝘀 𝗘𝗬’𝘀 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗳𝗼𝗿 𝗲𝗺𝗯𝗲𝗱𝗱𝗶𝗻𝗴 𝗔𝗜 𝗮𝗰𝗿𝗼𝘀𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀. Key functionalities include: • AI integrated into EY Fabric and core solutions • Maturity assessment and value prioritization frameworks • Responsible AI governance and risk management • Agentic AI for tax, finance, risk, and operations • Physical AI capabilities including digital twins and robotics support The platform supports over 60,000 clients with practical AI applications in assurance, consulting, and transformation. 𝗞𝗲𝗲𝗽 𝘂𝗽 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 𝗻𝗲𝘄𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. Subscribe to Big Four News - bigfournews.com/subscribe #PwC #Deloitte #KPMG #EY #BigFour

𝗠𝗰𝗞𝗶𝗻𝘀𝗲𝘆 𝗷𝘂𝘀𝘁 𝗽𝗿𝗼𝘃𝗲𝗱 𝗝𝗼𝗲 𝗡𝗼𝗰𝗲𝗿𝗮 𝗿𝗶𝗴𝗵𝘁 Back in July 2025, Joe Nocera published a sharp piece in The Free Press arguing that the traditional consulting model was heading for structural trouble - The Consulting Crash Is Coming (link below). He highlighted the bloat, client fatigue with sky-high fees for increasingly generic work, and — most critically — 𝗵𝗼𝘄 𝗔𝗜 𝘄𝗼𝘂𝗹𝗱 𝗱𝗶𝘀𝗺𝗮𝗻𝘁𝗹𝗲 𝘁𝗵𝗲 𝗰𝗹𝗮𝘀𝘀𝗶𝗰 𝗽𝘆𝗿𝗮𝗺𝗶𝗱 𝘀𝘁𝗮𝗳𝗳𝗶𝗻𝗴 𝗺𝗼𝗱𝗲𝗹 𝘁𝗵𝗮𝘁 𝗵𝗮𝘀 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗲𝗱 𝗳𝗶𝗿𝗺𝘀 𝗹𝗶𝗸𝗲 𝗠𝗰𝗞𝗶𝗻𝘀𝗲𝘆 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 𝗳𝗼𝗿 𝗱𝗲𝗰𝗮𝗱𝗲𝘀. Fast forward to this month: McKinsey is fundamentally changing how it compensates partners — reducing the immediate cash portion of profit distributions and shifting more into equity and deferred pay. This directly reflects the pressures Nocera described. 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝘆 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗿𝗮𝘁𝗲𝘀 𝗳𝗼𝗿 𝘁𝗶𝗺𝗲-𝗮𝗻𝗱-𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 𝗼𝗿 𝗳𝗶𝘅𝗲𝗱-𝗳𝗲𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝗲𝗳𝗳𝗼𝗿𝘁. They want fees tied to measurable results. 𝗜𝗻 𝗮𝗻 𝗼𝘂𝘁𝗰𝗼𝗺𝗲-𝗯𝗮𝘀𝗲𝗱 𝘄𝗼𝗿𝗹𝗱, 𝗳𝗶𝗿𝗺𝘀 𝗰𝗮𝗻 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗴𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲 𝘁𝗵𝗲 𝘀𝗺𝗼𝗼𝘁𝗵, 𝗵𝗶𝗴𝗵-𝗺𝗮𝗿𝗴𝗶𝗻 𝗰𝗮𝘀𝗵 𝗳𝗹𝗼𝘄𝘀 𝗻𝗲𝗲𝗱𝗲𝗱 𝘁𝗼 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗹𝗮𝗿𝗴𝗲 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀. Hence the need for a bigger capital cushion and more skin-in-the-game through equity. It might not be a full crash yet… but it’s one hell of a swerve. 𝗞𝗲𝗲𝗽 𝘂𝗽 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 𝗻𝗲𝘄𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. Subscribe to Big Four News - bigfournews.com/subscribe #PwC #Deloitte #KPMG #EY #BigFour

𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 𝗡𝗲𝘄 𝗔𝘂𝗱𝗶𝘁 𝗙𝗲𝗲𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 – 𝗤𝟭 𝟮𝟬𝟮𝟲: While client count and market cap matter, audit fees are ultimately what drive firm revenue. Here’s how the Big Four performed on new SEC audit client fees this quarter: New Audit Fees Generated (Q1 2026) KPMG US — $32.42 million Deloitte — $27.98 million PwC — $11.88 million EY — $7.34 million 𝗧𝗼𝘁𝗮𝗹 - $𝟳𝟵.𝟲𝟮 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝗻𝗲𝘄 𝗮𝘂𝗱𝗶𝘁 𝗳𝗲𝗲𝘀. 𝗞𝗲𝗲𝗽 𝘂𝗽 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗕𝗶𝗴 𝗙𝗼𝘂𝗿 𝗻𝗲𝘄𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. Subscribe to Big Four News - bigfournews.com/subscribe #PwC #Deloitte #KPMG #EY #BigFour

Wanna try some place new? Pearl St TapHouse close to the BigFour Bridge on Indiana side… thank me later! Our first time there today and will DEFINITELY be goin back! #CornBeefSammich w/thousand island slaw… potato soup as perfect!