Mr Terence Khala, Acting Director: Communications and Research, highlighted the strategic importance of advocacy and communication in advancing the Mathematics, Science and Technology (MST) Conditional Grant agenda and strengthening public understanding of the sector’s achievements.
Drawing on insights from a video sweep conducted in Limpopo, Free State, Mpumalanga and North West, Mr Khala emphasised the need to showcase the tangible impact of the MST Grant and the transformative work taking place in schools across the country. He noted that effective advocacy is critical to building public confidence in the education system, strengthening stakeholder support and demonstrating government’s commitment to translating policy into meaningful outcomes for learners.
A central theme of his presentation was the importance of telling human stories. Mr Khala stressed that while data and policy outcomes remain important, it is the stories of learners, educators and communities that truly bring the impact of educational interventions to life. By highlighting the experiences of learners whose aspirations have been broadened, teachers who are driving innovation in the classroom, and schools that are achieving success through MST interventions, the sector can create more compelling and relatable narratives that resonate with the public.
Mr Khala further called for MST to be positioned as a national movement for opportunity, aspiration and inclusion. Through strategic communication, authentic storytelling and evidence-based advocacy, the sector can challenge negative perceptions, celebrate success stories and demonstrate how investments in MST education are equipping young South Africans with the knowledge and skills required to solve problems, drive innovation and participate meaningfully in the economy.
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