最近、サーバーサイド計測やGTG、conversionAPI関連の問い合わせが増えてきて、いよいよトラッキング精度が課題であることを認知し始めた会社が増えてきたんだなと感じる。

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Your Server-Side Tracking setup is probably increasing your @Meta Ads Costs Most setups I audit are barely better than standard browser pixel tracking Because many businesses and agencies think simply connecting to Meta CAPI means their tracking is fully optimized For example: → WordPress: PixelYourSite (Plugin) → Shopify: Facebook & Instagram (App) But in most cases, these setups do not send the proper browser & server context data required for accurate conversion matching Platforms like Meta rely on identifiers such as: → _fbp cookie → _fbc cookie → User Data → External ID → And More Without these identifiers, your → Campaign optimization becomes weaker → Event Match Quality drops significantly → Attribution becomes inaccurate → Retargeting audiences becomes less effective → CPA increases → ROAS decreases Are you still relying only on apps or plugins for your Meta Ads tracking? #MetaAds #MetaPixel #ConversionAPI

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よしMeta広告の手動詳細マッチング実装できた。 まだ2日なので影響値は不明ですが、1ヶ月もすれば変化が現れるはず。 「自動詳細マッチング」 「手動詳細マッチング」 「ConversionAPI」 は個人的には必須で実装すべき設定かな、と。 ※後者2つは技術的な知識が必要ですが

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