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What makes MEDDPICC® and MEDDIC customer-centric? In this fireside chat, @DaLahout Founder of MEDDIC Academy speaks with @KaiKrickel , Founder of TEDIC, about the origins of MEDDIC and why it was never meant to be just another sales process. They were both leading PTC in Europe in the early days of the company, one in the French-speaking and the other in the German-speaking regions. In this conversation, Kai shares a powerful perspective on how MEDDIC was built around the customer’s decision process, not the seller’s pipeline. This is one of the most important distinctions in enterprise sales. Too many sales teams still think in terms of pushing opportunities through a sales process. But MEDDIC changed that perspective. It put the focus on the people inside the customer account who must make decisions under pressure, align stakeholders, justify investment, and move the business forward. That is why one of the Ds in MEDDIC stands for Decision Process. Not sales process. Decision Process. In this clip, Kai explains why standardization was necessary for growth, how MEDDIC emerged from that thinking, and why a truly effective sales methodology must be centered on the customer, their stakeholders, their business case, and their path to decision. Darius also shares his own view from years of teaching MEDDIC and MEDDPICC® in workshops around the world: salespeople should not be chasing prospects, begging for meetings, or following up repeatedly without value. The role of the salesperson is to help customers evaluate a source of productivity, revenue growth, cost reduction, and business improvement. That is why he often contrasts Always Be Closing with Always Be Qualifying™. Always Be Closing is vendor-driven. Always Be Qualifying™ is customer-centric. The purpose is to understand the customer’s needs deeply, qualify whether there is a real fit, and either help solve a meaningful business problem or recognize early that the opportunity is not the right one. That is better for the seller. And better for the customer. In this clip, they discuss: - the early thinking behind MEDDIC - why sales standardization matters - the meaning of customer-centric selling - why the customer’s decision process matters more than the seller’s process - the role of champions, stakeholders, and economic buyers - why enterprise sales should focus on value, not pressure - the difference between Always Be Closing and Always Be Qualifying™. This short excerpt is especially relevant for: - sales leaders - enterprise account executives - sales managers - revenue leaders - founders building B2B sales teams - anyone using or learning MEDDIC or MEDDPICC® If you care about enterprise sales, sales qualification, customer-centric selling, and the real philosophy behind MEDDIC & MEDDPICC®, this conversation is for you. Guest: Kai Krickel Founder & Chairman, BIIKE Management Camp Managing Director, TEDIC GmbH Host: Darius Lahoutifard Founder, MEDDIC Academy Author of Always Be Qualifying #MEDDIC #MEDDPICC #SalesMethodology #EnterpriseSales #SalesLeadership #SalesTraining #CustomerCentric #B2BSales #DecisionProcess #SalesQualification #AlwaysBeQualifying #KaiKrickel #DariusLahoutifard meddic.academy meddpicc.net alwaysbequalifying.com meddic.academy/always-be-qua…
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Sales teams blame timing when they should blame misalignment. Ashkan Rajaee explains why contact types matter more than urgency. #AshkanRajaee #SalesTruth #B2BSales #DecisionProcess briefingroom.hashnode.dev/as…

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Sales teams blame timing when they should blame misalignment. Ashkan Rajaee explains why contact types matter more than urgency. #AshkanRajaee #SalesTruth #B2BSales #DecisionProcess briefingroom.hashnode.dev/as…

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The #Setback 🍦 I shared my #decisionprocess to pursue a #doctorate in #Typography; how excited I was and how it #paralyzed me. The email came Tuesday morning and was so unexpectedly #negative that it left me #dumbfounded. Read the full story on PRINT: l8r.it/KiRj
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9 Nov 2023
We've invested in a lot of technology over the past 18 months, and the best experiences have been when the salesperson takes us through the Decision Process. They inform us of the things we should consider from a business approval perspective, as well as the technical validation. What people often overlook are the two most important parts of the Decision Process: the business approval and the technical green light. Andy Whyte and Pim Roelofsen discuss how it's not just about getting the solution to do what it says it can do, but also the process of getting to that point. #Technology #BusinessApproval #DecisionProcess #TechnicalValidation #MEDDIC #MEDDICC #MEDDPICC
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18 Oct 2023
🎙️ New Episode Alert! 🚀 Join us on Med Men as we unravel the not-so-mysterious world of the Decision Process in MEDDPICC. Andy Whyte and Pim Roelofsen take a deep dive into the common mistakes that can trip up even the savviest of sellers. Don't make these common mistakes such as; - Thinking Decision Process only starts in the later stage of the cycle - Thinking the customer owns the Decision Process and relying on them to remember what you agreed on! - Not setting up a compelling event!!! Have questions about the Decision Process or ideas for our next Med Men topic? We're all ears! Drop your thoughts in the comments below. Watch the full episode via the link: youtu.be/_xd1XQMuMEI Until next time - cheers! 🥃 #MedMen #DecisionProcess #SalesSuccess #MEDDIC #MEDDICC #MEDDPICC
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Building the #AI-Powered Organization AI will add $13 trillion to the global #economy over the next decade #Analytics #ml #businessdevelopment #BI #MachineLearning #DecisionProcess #ArtificialIntelligence #Success hbr.org/2019/07/building-the…
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MEDDICなんて埋めるのは当たり前で、 ・打合せの度に『アップデートできるアジェンダ』を用意する ・社内の複数の人間から、お客様の複数の人間に対して確認し続ける IdnetifyPain/EconomicBuyer/DecisionCriteria/DecisionProcessは必ず1stLineからも確認する。 そして、Championは探し続ける。
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21 Nov 2022
Why should you avoid the use of "Conditional Events"? In Bruce Silver's blog, he states that their utility is limited and tends to rely on some sort of "magic" scenario. Learn more here: trisotech.com/bpmns-magic-ev… #BusinessAutomation #DecisionProcess #BPMN

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8 Nov 2022
A good organization comprises knowledge workers who think for a living. How can you create digital assistance to best utilize their work and your technology? Learn more here: ow.ly/hkFh50Lwtet #AutomatedDecisions #DecisionProcess

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31 Oct 2022
While Knowledge Workers are essential to the well-being and flow of your organization, they don't have to work alone. Learn more about intelligent assistance for knowledge workers in one of our latest webinars: ow.ly/a8qH50Lpbn2 #AutomatedDecisions #DecisionProcess

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19 Oct 2022
In order to reduce the complexity of digital assistance, it is important to limit situational awareness. In one of our latest webinars, learn how our NLP Situational Lifting Process is the best approach. ow.ly/Q50C50L6fFT #AutomatedDecisions #DecisionProcess
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12 Oct 2022
Knowledge Workers think for a living and compile and interpret various data. But they don't have to work alone. Learn more about intelligent assistance for knowledge workers in one of our latest webinars: ow.ly/KzLF50L6fFS #AutomatedDecisions #DecisionProcess
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14 Feb 2022
"The liberating effect of ‘good enough for now’" bit.ly/3JmSSI1 @ted_rau (via @Sociocracy4All) #decisionprocess
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#ConsumerBehaviour To understand the buying behaviour of consumers, extensive research is important to know the target audience & create relevant products & services. #marketing #consumerbehavior #decisionprocess #CBM
#TrajectoryPlanning based on local, non-linear #Optimization cannot make discrete decisions. To enable desired behaviour during #AutomatedDriving a problem formulation must be found before trajectory optimization. This can be achieved for example by a rule-based #DecisionProcess.
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What Color Is Your Logo? It Could Be Affecting Your Customers’ Decision-Making 🔗 on.forbesmiddleeast.com/ecaf… #Color #Logo #Customers #Business #Research #Brand #Brandnarrative #Company #Decisionmaking #Decisionprocess
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28 Nov 2019
‘Shall we really be expending such effort, to get certain customers into our Sales Funnel?’ Exclusive pictures from Lead Consultant, @jimwagstaff, today in Mumbai, delivering our next ‘6 Degrees of Sales Excellence’ workshop #DecisionCriteria #DecisionProcess #EconomicBuyers
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