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It’s a win-win. Your customers feel rewarded with social approval (and that little dopamine boost), while your brand gains recognition and positive conversations. #behaviouralscience #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode
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Can you reframe your messaging to focus on what your service means to customers. What do they care about? What’s in it for them? #businesspsychology #behaviouralscience #behaviour #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode
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Can you tell better stories about your product or service? And how can your story fit squarely into the narrative your customers tell themselves? #businesspsychology #behaviouralscience #behaviour #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode
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The question is – are your designs using clear and effective conventions, or are they leaving people guessing? #businesspsychology #behaviouralscience #behaviour #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode
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What obvious steps in your product or service are you assuming your customers already know? And what happens if they don’t? #businesspsychology #behaviouralscience #behaviour #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode
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If you're in the business of creating experiences, focus on crafting exceptional peaks and endings. These are the moments that will stick with your customers long after the experience is over. #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode
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The mere-exposure effect is a psychological bias that makes us prefer things we're familiar with, like a song we've heard a few times. To leverage this effect for your brand: Be consistent #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode
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Talk to us to find out how behavioural design could be just what you need for tackling your toughest customer challenges and sparking innovation in your teams. #businesspsychology #behaviouralscience #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode
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One way some brands have managed to stand out in a crowded market through their ability to make bold promises and then deliver on them. #businesspsychology #behaviouralscience #behaviour #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode
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By prioritising consistency you create a level of certainty that helps customers feel confident in their decision to choose your product or service. #businesspsychology #behaviouralscience #behaviour #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode
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Consider how you can break down your customers' journey into micro-goals, celebrate each milestone and make the path forward feel clear and compelling. #behaviouralscience #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode
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By leaving room for the unexpected, you create opportunities for your customers to be genuinely surprised and delighted, fostering stronger connections and lasting memories. #businesspsychology #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode
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Start by identifying the potential risks or concerns your customers might have when considering your offer. Then, develop strategies to reduce those risks and provide a safety net for their decisions. #behaviouraldesign #experiencedesign #servicedesign #desirecode
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When designing products and services, it's crucial to recognise that your customers' needs and wants will change over time. #businesspsychology #behaviouralscience #behaviour #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode
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How can you use this to create unforgettable customer experiences? And where should customers find themselves at the end? #businesspsychology #behaviouralscience #behaviour #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode
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Great experiences don’t happen by accident. They’re shaped with intention. What kind of experience are you creating? And what would you like it to be? #businesspsychology #behaviouralscience #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode
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Want your brand stories to leave a lasting impression?Incorporate sensory elements to create a more immersive & memorable experience for your customers. #businesspsychology #behaviouralscience #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode
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How can you tell better stories about your product or service, and how can you align your story with those of your customers? #businesspsychology #behaviouralscience #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode
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Desire Code - The Book explores the fascinating world of #behaviouraldesign, revealing the hidden forces that shape our daily lives. Discover the code behind desire. Order your own copy today ow.ly/Zj1f50VL9Pq #experiencedesign #servicedesign #desirecode
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If you're committed to being customer-focused, ask yourself how you can adjust your experience to minimise the impact on them. #businesspsychology #behaviouralscience #behaviour #behaviourchange #behaviouraldesign #experiencedesign #servicedesign #desirecode
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