How Embedded Finance Makes Shopify a FinTech Business
Shopifyโs FinTech stack includes the following products:
Shopify, often seen as an e-commerce platform, is actually a significant player in the fintech industry, with over 50% of its revenue coming from financial services.
Let's dive in:
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This is Shopifyโs checkout button for online stores. It offers an accelerated checkout option for customers by allowing customers to save credit card information, along with other data. Shop Pay is remarkably similar to Amazon Pay and Apple Pay.
Sellers can enable Shop Pay just like you would any other options for third-party providers on your Shopify website.
Shopify also added Shopify POS hardware integrated with Shopify payments to 14 countries.
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Shopify integrated Pay with Affirm to offer Pay later option at check out, which will let merchants offer their customers more payment choice and flexibility at checkout, helping merchants boost sales through increased cart size and higher conversion.
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Gives merchants access to critical financial products to start, run, and grow their business, including the Shopify Balance Account, Shopify Balance Card, and rewards such as cashback and discounts on everyday business spending like shipping and marketing.
The key hook is that as soon as a customer has paid on the e-commerce store a merchant would have that cash available immediately. This will be instant and without fees, unlike most business bank accounts that take days and charge fees.
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Providing loans ranging from $200 to $1 million to merchants. Shopify Capital has grown to $4.7 billion in cumulative capital funded since its launch in April 2016, approximately $580.1 million of which was outstanding on December 31, 2022.
Since Shopify has access to all the sales (and subsequently CashFlow) data, their risk underwriting can be more accurate than traditional banking.
Recently, Amazon expanded the reach of "Buy With Prime" through a partnership after Shopify unloaded its logistics business in May.
Kudoโs to George Slawek for brining this to my attention in his LinkedIn post:
lnkd.in/eBVzkpmB
And read a longer deep dive from Hardik Tiwari for more interesting info on this specific use case :
lnkd.in/efgaXrWv
โNow over to you: The picture is a bit dated so are there any new players in the FinTech Stack that are missing in the overview below?๐
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Nice story, Marcel. Next! [ โค๏ธ ]
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