2 Oct 2020
That's right @OpensenseApp!
The annual #ABM Benchmark Study is about to drop and we want all of our ABM friends to join with their peers and dig into the data and help share the trove of insights to be had!
#evolvingabm
#abm2021
@ABMLA1
2 Oct 2020
What’s next for ABM? The @ITSMA_B2B & @ABMLA1 benchmark study provides the guidance you need to prepare for 2021. On 10/28 our stellar group of #ABM experts dig into the data. Get on the list to receive the full study & join the expert session here ➡️ abmleadershipalliance.com/we…
2
30 Jul 2020
There's no one-size-fits-all ABM approach. Best practices for one company won't work for another, so how will you define your account based journey?
@gitlab joins @demandbase's @B2BABM with insights to inspire and inform your ABM journey: bit.ly/37c9f8z
#EvolvingABM
1
1
See how @iQMetrix successfully pivoted to virtual events in record time:
🔍Key areas of focus when pivoting to virtual
🛣Making virtual sessions a two-way street
🏆Showcasing your brand with a streamlined attendee experience
Be inspired:
abmleadershipalliance.com/we…
#EvolvingABM
1
2
Understatement of the century: 2020 has not gone according to plan. 😬
Watch our keynote session with B2B leaders from @ITSMA_B2B, @servicenow, @DG_Report, @Fidelity & @FireEye on what’s working now, what’s not, & what's new for ABM in 2020:
abmleadershipalliance.com/we…
#EvolvingABM
1
3
How are B2B leaders prioritizing amid this year's uncertainty?
Our panel of experts answers today's most burning ABM questions at the New Normal Summit.
Get a front-row seat to this keynote, moderated by @ITSMA_B2B's @robleavitt right here: abmleadershipalliance.com/we…
#EvolvingABM
1
28 Jul 2020
Did you miss the @ABMLA1 virtual summit? We've got you covered. Watch on-demand to learn how to integrate #ABM strategies and tactics into your plan. Discover what's working and what's new for the next phase of ABM optimization. #EvolvingABM ow.ly/DmGB50AfIrs
1
2
Erin McLellan and the @iQmetrix team had only 5 weeks to pivot their in-person boot camp to a virtual event 😱
With help from Bizzabo they exceeded registration goals by 175% & delivered a seamless experience to attendees.
See their story:
hubs.ly/H0sXxNb0
#EvolvingABM
1
1
3
“Personalization, engagement, & insight will get you to where you want to be with ABM. Webinars are the right vehicle for this activity because it allows you to do that scale.” -@Levcribb of @WebinarExp with @ON24 on why Webinars & ABM match:
abmleadershipalliance.com/we…
#EvolvingABM
1
1
This may sound cliché but it only takes one person to make a difference. At GitLab, @eluehrsie was that person.
With help from @demandbase, she began an ABM journey with scale, purpose & execution as an army of one @gitlab.
Be inspired:
abmleadershipalliance.com/we…
#EvolvingABM
1
2
Don't fall victim to the Personalization Paradox! 😱 See how to make highly-personalized digital experiences at scale. Join @ON24 & @WebinarExp for a deep dive into the 5-steps for driving your ABM activity with webinars.
Watch the session: abmleadershipalliance.com/we…
#EvolvingABM
2
Check out @pato3232 and @emilyskono discussing what you need to know! Navigating New Markets with #ABM: A @ServiceMax Case Study bit.ly/2MI11eI @ABMLA1 #EvolvingABM #B2B
3
As a marketer, how can you help sellers identify buying committees and execute accordingly? See how @SalesLoft customer @Limeade's Demand Gen team helps their sales team know the who, what, where, and why of their buyers.
Check it out here:
abmleadershipalliance.com/we…
#EvolvingABM
1
2
Right now, #sales and #marketing stakeholders need help adjusting to the new economy. Watch @pato3232 and @emilyskono share critical insights here: 👍 bit.ly/2MI11eI @ABMLA1 @ServiceMax #EvolvingABM
1
2
25% email open rate.
45% conversion rate.
100% ABM awesomeness.
@MarneDReed shares some results from @PFLcom's recent orchestrated Direct Mail Campaign. Learn how they did it & how your business can too.
Watch this session & more:
abmleadershipalliance.com/we…
#EvolvingABM
1
2
"We had to cut through the noise and the only way to do that was through empathy and personalization."- Lindsay Gates, Sr. Manager of Demand Gen at @Limeade on how they approach messaging with @EricJMartin @SalesLoft
Join the discussion:
abmleadershipalliance.com/we…
#EvolvingABM
1
3
Executing on account-based strategies can be tough for sellers with hundreds of accounts. @Salesloft & @Limeade break down 5 proven tactics you can use right now to help your sellers crush their account-based sales plays.
Watch the session: abmleadershipalliance.com/we…
#EvolvingABM
1
3
11 Jul 2020
[Get Inspired, Get Educated] Watch 20 #ABM experts share how to integrate ABM strategies and tactics into your plan for short-term and long-term success. Brought to you by the @ABMLA1. #EvolvingABM ow.ly/DmGB50AfIrs
1
3
How does @Refinitiv, one of the world’s largest providers of financial markets data and infrastructure, create 1:2:1 ABM programs that strengthen relationships and increase revenue with @pathfactory?
Get the full scoop here: abmleadershipalliance.com/we…
#EvolvingABM
1
1
"The homepage performed 13% better as far as the conversion rate from the benchmarks, so from the regular homepage, with 4% more time on site." -@pato3232 on how a little ABM can go a long way with @LeanData.
Check out their session: abmleadershipalliance.com/we…
#EvolvingABM
3
Need customer retention inspiration? Think ABM!
See how @PathFactory customer, @refinitiv created personalized microsites that helped them increase and expand key account penetration.
Watch the presentation here:
abmleadershipalliance.com/we…
#EvolvingABM
2