The single decision surface. The strategic intelligence layer. The end of the data debate. End the data debate in your leadership meetings. Link in our profile. #FocusPointNexus #CEO #ExecutiveAlignment #DataStrategy #LeadershipDecisions

𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄 𝘄𝗲 𝗴𝗼 𝗹𝗶𝘃𝗲. 𝗔𝗻𝗱 𝗼𝘃𝗲𝗿 𝟵𝟬𝟬 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗸𝗻𝗼𝘄 𝘄𝗵𝘆. One day. One framework. Don't miss it. 👉 Grab your spot here: hubs.la/Q046mQ680 #MEDDPICC #ValuePyramid #B2BSales #ExecutiveAlignment

The clock is ticking. Tomorrow, @andywhyte breaks down the Value Pyramid. And if you're not registered yet, you're missing out on a huge deal! 👉 RSVP now - hubs.la/Q046mQ680 #ValuePyramid #MEDDPICC #B2BSales #GTM #ExecutiveAlignment

Watch Celigo’s Rico Andrade share why marketers should be the best analysts on their teams (hint: it’s because they’re uncovering insights before anyone else sees them!). As he says in this episode of CMOs Unscripted, proactively surfacing the ‘ah-ha’ moments and showing both the problem and the solution builds instant credibility with the CEO and sets the tone for the currency that is trust. Work to get those early wins and turn them into the proof points that get the business to rally behind your vision! Full Episode Link: youtube.com/watch?v=RWXvhTiN… @celigoinc @lisamartinmedia #MarketingLeadership #ExecutiveAlignment #BoardroomReady #CMOStrategy #LeadershipTips #MarketingStrategy #GrowthLeadership #CLevelConversations #ModernCMO #MarketingROI #MarketingAnalysis

Episode 9 of CMOs Unscripted features some great insights from Celigo’s Rico Andrade. In this clip he shares that alignment with the CEO isn’t just a nice-to-have anymore; it’s table stakes. As Rico Andrade articulates, early and frequent check-ins keep marketing laser-focused on what truly impacts revenue. Full Episode Link: youtube.com/watch?v=RWXvhTiN… @celigoinc @lisamartinmedia #MarketingLeadership #ExecutiveAlignment #BoardroomReady #CMOStrategy #LeadershipTips #MarketingStrategy #GrowthLeadership #CLevelConversations #ModernCMO #MarketingROI

Tune in to hear Rico Andrade share on the latest episode of CMOs Unscripted why clarity and consistency are everything when communicating with the board. I add that these are imperatives when communicating with anyone and any team..whether you’re communicating with your customers, partners, board members, C-suite! You name it. As Rico shares, distilling the story down to two or three key priorities keeps your message focused and builds trust. Plus, it makes it easier for the board to engage in meaningful discussion that will help you steer the ship. Full Episode Link: youtube.com/watch?v=RWXvhTiN… @celigoinc @lisamartinmedia #MarketingLeadership #ExecutiveAlignment #BoardroomReady #CMOStrategy #LeadershipTips #MarketingStrategy #GrowthLeadership #CLevelConversations #ModernCMO

I 100% agree with Rico here! Knowing your numbers inside and out is non-negotiable for CMOs and all business leaders. Boards and the C-suite can spot uncertainty a mile away, so I think the ability to distill the story into 2–3 clear priorities not only builds confidence but keeps everyone focused on what really moves the business forward. Link to full episode: youtu.be/RWXvhTiNWo0?si=B0VR… @celigoinc @lisamartinmedia #MarketingLeadership #ExecutiveAlignment #BoardroomReady #CMOStrategy #LeadershipTips #MarketingStrategy #GrowthLeadership #CLevelConversations #ModernCMO

As my guest on this podcast episode, Rico Andrade shares, before you build the marketing plan, you must build the relationships because anyone stepping into a marketing leadership role will need to have deep conversations with the CEO and board. And do them early on! Rico says to treat it like a discovery session in sales; one where you work to understand their pain points, their expectations, and why they hired you. Then align your strategy to solve for exactly that. Full Episode Link: youtube.com/watch?v=RWXvhTiN… @celigoinc @lisamartinmedia #CMOsUnscripted #MarketingLeadership #CMO #BoardRelations #ManagingUp #CMOInsights #MarketingLeadership #ExecutiveAlignment #BoardroomReady #CMOStrategy #LeadershipTips #MarketingStrategy #GrowthLeadership #CLevelConversations #ModernCMO

Episode 9 coming out Wednesday! CMOs, when was the last time you sat down with your CEO and board for a real discovery session...not just a quarterly update, but a deep dive into their pain points, expectations, and vision? If you’re not crystal clear on what they actually need from marketing, you might be leading blind, and that’s a precarious place to be. In this week’s episode of CMOs Unscripted (drops on Wednesday Sept. 24), my guest, Rico Andrade, general manager of commercial at Celigo, and I dig into why discovery conversations are just as critical for marketing leaders as they are for sales teams. Rico drops some serious wisdom on why skipping them can derail your entire strategy. Tune in to learn how to turn alignment into your ultimate competitive advantage. #CMOsUnscripted #Podcast #MarketinPodcast #Techpodcast #LisaMartinMedia #Celigo #CMOs #MarketingLeadership #MarketingStrategy #ExecutiveAlignment #ManageUp #ExecutiveInsights #CareerGrowth youtube.com/@CMOsUnscripted @lisamartinmedia @andrade_rico @celigoinc

"PMs should obsess over user needs." I agree, but for only one user: the CEO. Last month, 2,000 customers requested dark mode. But my CEO mentioned she prefers light interfaces. Dark mode: canceled. Our NPS dropped 15 points when we removed the export feature. But it made our dashboards look "cleaner" according to leadership. Worth it. We built a dedicated PDF button just for her at a cost of $150K. She used it once. Success. Customer churn increased 23% this year. My performance rating increased 50%. The correlation is clear. Product leadership means having exactly one persona that matters. Mine drives a Porsche and sits in the corner office. #ProductManagement #Leadership #ExecutiveAlignment #BusinessStrategy

Marketing budgets are holding flat, yet the demands on CMOs continue to rise. AI, CX, and pipeline growth remain top priorities, but many tech marketing leaders are navigating them with limited resources and static investment. The result is stalled progress against increasingly strategic expectations. To move forward, CMOs need a clear business case for realignment and stronger collaboration across the C-suite. 📘 Download IDC’s strategy brief to explore how to break the budget deadlock and reset marketing priorities for growth: ow.ly/hOym50WItb0 #CMOLeadership #TechMarketing #MarketingStrategy #ExecutiveAlignment

M&A Nightmare? Unlock Growth with an Integration Plan! #MergersAndAcquisitions #BusinessGrowth #StrategicPlanning #IntegrationPlan #ExecutiveAlignment #CompanyVision #BusinessStrategy #AcquisitionIntegration #GrowthChallenges #BusinessValue

Executive Alignment: Key to Digital Success? #ExecutiveAlignment #DigitalTransformation #Leadership #BusinessStrategy #Management #CorporateSuccess #Innovation #Teamwork #BusinessGrowth #DigitalLeadership

📊 Bridging the gap between user research and executives is crucial! By crafting concise insights and highlighting the impact on business goals, we empower decision-makers to make data-driven decisions. #UserResearch #ExecutiveAlignment

We are less than a week away from the 2022 Leveraging Genius Conference! We can’t wait to be together with everyone. Learn More. #eventprof #conferences #virtualconference #teamwork #executivealignment #executiveconference #unlockyourgenius

1) #MultiThreading #ExecutiveAlignment... ensure alignment at every level. 2) Sitting on the same side as your buyer (focusing on their product, not your solution). 3) Overloading your #prospects with information.. they need help distilling, they don't need more data points!

“Aligning our clients to be in a position to be successful with the new norm means focusing on educating and teaching businesses to leverage new platforms to achieve goals.” @stevecanal on #TalentTalk w @ChrisPDyer #leadershipdevelopment #executivealignment #NewNormal

A really interesting read regarding the alignment between an EA and their Executive. #ExecutiveAlignment #Partnership #Communication buff.ly/2L2ddWh

Why do CMOs fail? Some valuable insights provided by @HarvardBiz hbr.org/2017/07/the-trouble-… #marketing #CMO #bestpractices #executivealignment

In a time of growth and change, ensuring #executivealignment is essential bit.ly/1hvmml5