Jun 13
fCmo
⎐كُـود⎐كوبِون⎐خـِصم⎐
🛒 عرض جديد مستنيك
⎐نون⎐
⊵STC9⊴
⎐ايهرب⎐ايهيرب اهرب
⊵IPY1290⊴
⎐مفارش⊴الحبيب⎐
⊵CB11⊴
1
Jun 11
fCmo
⎐كُـود⎐كوبِون⎐خـِصم⎐
🌈 عرض جميل
⎐شي⎐ان⎐
⊵8K998⊴
⎐ايهرب⎐ايهيرب اهرب
⊵IPY1290⊴
⎐نون⎐
⊵STC9⊴
2
Jun 11
FCMo
⎐كُـود⎐كوبِون⎐خـِصم⎐
🛒 عرض جديد مستنيك
⎐ترنديول⊴ترند يول⎐
⊵BDL⊴
⎐نون⎐
⊵STC9⊴
⎐ايهرب⎐ايهيرب اهرب
⊵IPY1290⊴
1
📨 Blasting messages to anyone with an email address isn't a strategy. It's SPAM 🚫.
Great marketing starts with one thing: ANALYZE.
We can help you define your #ICP, reach them, and formulate a message that actually converts 📲 (888) 412-2236.
#MarketingIntegrity #FCMO
ALT 📨 Blasting messages to anyone with an email address isn't a strategy. It's SPAM 🚫. Great marketing starts with one thing: ANALYZE. Who is your ideal customer profile (ICP)? Where are they? What do they actually care about? When you know that -- every message lands 🏆. Every dollar works. Every campaign has a purpose. We can help you define your ICP, reach them, and formulate a message that actually converts. 📲 (888) 412-2236 📨 fractional-cmo.com/contact/ #MarketingIntegrity #FractionalCMO #B2BMarketing #ICP #MarketingStrategy
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Jun 2
Marketing Skills v2.3.0 is out.
🆕 /marketing-plan — the fCMO deliverable. An AARRR-structured marketing plan, ~10K words, Notion-paste-ready.
The kind of strategy artifact a fractional CMO presents to founders at the start of an engagement. Customized to the client's actual budget, team, stage, and tooling stack — with future funding milestones mapped explicitly.
What's inside:
→ 13 sections — exec summary, strategic frame, current state, AARRR breakdown by stage, 90-day roadmap, 12-month outlook, ops stack, tactical idea bank, measurement RACI
→ 17-section current-state rubric with score guides and common shape patterns
→ Three-phase workflow — INIT → REVIEW → FINALIZE. Read materials, run structured intake, walk through each section interactively, compile to final plan.
→ Funding-stage unlocks — 5 tiers from pre-seed to Series B with budget profiles, capability unlocks, hire patterns
→ All 139 ideas from /marketing-ideas cross-referenced to AARRR client-specific timing (Now / Q2 / Q3 / Q4 / Skip)
43 skills. Free, open source.
npx skills add coreyhaines31/marketingskills
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I always get push back on my rates as a fCMO, but @CJSlattery is 100% right here.
A $250k /year CMO salary actually costs a brand $400k a year. I have:
No overhead
No recruiting fees
No software
No taxes
No severance
My base of $250 / hour is exactly $250 /hour nothing else.
Apr 27
Every time a founder tells me agencies are too expensive, I ask what they think a $100K/year W2 media buyer actually costs. The answer is always wrong.
They quote the salary and maybe they add benefits, but never They never add the rest.
Here's what a $100K media buyer actually costs you in year one:
1. Recruiting costs. Agencies charge roughly 20-30% of first year salary to place someone. Even if you run the process yourself, your time, job board spend, and interview hours aren't free. Call it $15-30K depending on how long the search takes.
2. Payroll taxes and benefits. Health insurance, 401K match, employer-side taxes. You're adding another $20-30K easy on a $100K base.
3. Onboarding and ramp time. They're not fully productive on day one. You're paying full salary for weeks or months before they're actually moving the needle.
Add it all up and you're looking at roughly 160% of gross salary in true all-in cost (the model we use internally). That $100K hire is a $160K commitment before they've touched an ad account.
And that's assuming you hired well. Performance marketing has a massive talent deficit, and the hiring process is where professional bullshitters thrive.
Now compare that to an agency. Cleaner termination, no wrongful termination risk, and no severance negotiation. The contracts are defined and generally short-term. If it doesn't work, you move on.
Just something to keep in mind.
Anyway, if you want senior-level paid media expertise without the $160K gamble, feel free to DM me. Happy to walk you through what working with us looks like.
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Stop chasing random acts of AI and start building for scale 📈
@JoshuaSpanier shares why ownership is the biggest challenge in AI transformation and how to move from "vibe-coding" to repeatable results in today’s FCMO newsletter.
🔗 Are you ready to move your organization into the “work” phase? Read the full article: goo.gle/4cNK7Z3
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Amazonで予約受付中！
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リラックマ フェイスクッション コリラックマ RK-FCMO-CR H32×Ｗ42×Ｄ12cm
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lovely-fancy.net/rilakkuma/8…
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Amazonで予約受付中！
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リラックマ フェイスクッション リラックマ RK-FCMO-RK H32×Ｗ42×Ｄ12cm
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lovely-fancy.net/rilakkuma/8…
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Feb 10
Because I was a fCMO, it’s an emerging role, I think it’s a really cool job, there aren’t great places for them to convene yet, and they’re the main partners for my current business 🙂
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17 Nov 2025
This request from an fCMO lives with me to this day.
"This ad is performing best. Please turn off all ads in the account except for this one and put all the spend towards it."
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Marketing should work like code: predictable, testable, and scalable.
But, unfortunately, most early-stage tech startups are still running marketing like it's 2013.
Throwing campaigns at the wall and hoping something sticks.
Here's the problem with that approach:
You're not building systems. You're gambling.
Every month feels like starting from zero.
Launch a campaign. Maybe it works. Maybe it doesn't.
Back to square one. Burning cash. Burning energy.
There's a better way:
→ Treat growth like engineering, not like guessing.
I didn't leave my engineering background behind when I became an fCMO. I brought that structured, data-driven thinking into marketing.
Because growth should be as predictable as good code.
Here’s my 3-step engineering approach to marketing:
Step 1: Anchor
a. Identify the highest-impact bottleneck in your funnel.
b. Where are you ACTUALLY losing revenue?
c. Then choose the smartest automation model to fix it.
Step 2: Construct
a. Build systems using AI, structured data, and proven frameworks.
b. No more "let's try this and see what happens."
c. Engineer solutions that compound over time.
Step 3: Test
a. Deploy with safeguards. Monitor performance & continuously optimize.
b. Like shipping code with proper testing, not hasty deploys.
The result?
↳ Marketing that scales without chaos.
↳ Systems that work whether you're sleeping or traveling.
↳ Growth that feels sustainable, not stressful.
This is what The Convergence stands for:
Engineering growth with precision, not gambling with campaigns.
If you're tired of rebuilding your growth strategy every quarter, it's time to engineer it once and optimize forever.
Stop scaling stress. Start scaling systems.
♻️ Repost this if you found this helpful!
P.S. What's your biggest growth bottleneck right now?
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🚨 I'm watching an epidemic destroy startups.
Last week I heard another founder tell me: "We spent $1M on marketing. Got $0 return."
One culprit? "Fractional CMOs" who are actually junior marketers (or deep specialists) with fancy titles.
I've been a tech startup CMO since 2022. Started full-time SaaS, went fractional after my second child for flexibility.
... 20 years building marketing for tech companies. B2B, B2C, D2C. Every stage.
Here's what terrifies me → Specialists are calling themselves fractional CMOs without the breadth to actually perform at the executive level.
The result: Founders waste massive budgets. Real businesses get hurt. The entire fCMO category suffers.
That's why today I'm sharing my 9-point reality check before hiring ANY fractional CMO. Read it here 👇
data-mania.com/blog/how-to-f…
P.S. Most "fractional CMOs" fail 6 of these. With respect to tech startups, I meet all 9. As a solopreneur, I'm selective about clients. But if you need REAL executive marketing leadership... I have room for one new client in October. Drop your details in this form and let's see if there's a fit: data-mania.com/get-in-touch/
data-mania.com/blog/how-to-f…
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🚀 New opportunity on Merkl!
Supply liquidity to the tBTC–MUSD pool (Uniswap V4) with ultra-low 0.05% fees.
APR: 28.5% 📈 | TVL: $354K 💰 #NationalUnemploymentDay #FCMO #HappyBdayPMModi
#DeFi #Bitcoin #tbtc #crypto
@TheTNetwork @Galxe
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24 Aug 2025
K IN HIGH QUALITY, THANK YOU VERY VERY VERY MUCH OMGOSDHUOFIBDS FOSEDA,FCMO´SADSA
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