- Customized internal tools
- Proprietary workflows (competitive moat)
- Keep your data in your own house
- Eliminating vendor risks
- And of course: Cost savings
(...just to give a few reasons)
Claiming that "it just doesn't make sense" is simply naively incorrect (or in this case, super biased).
And respectfully, I also don't think it's true when
@dharmesh says that they have "exactly zero" internal tools.
I'm sure, if you look closer, they do have custom scripts, Zapier/Make workflows, and other "DIY" in place for things where there exist perfectly well-suited commercial SaaS - but they stick with it for any or all of the reasons above.
Obviously you cannot replace all the tools you're using to run your business (nor should you) - but you *can* replace quite a lot.
E.g. I run a small business. I'd need about 1% of all the features that are stuffed into Hubspot - so picking up a Hubspot subscription "just doesn't make sense". Instead, I'd vibe that 1% I need and not get distracted by the other 99%.
I personally couldn't imagine locking my business into vendor dependencies with over 100 third parties for all kinds of small things. What a terrible mess that would be.
So... if you're not aspiring to run a business at "some scale" like Hubspot - but instead want to run a bootstrapped, sovereign, super-lean, and highly-efficient business - you gotta get resourceful and trim the fat.