ROAS ≠ Profit.
It’s easy to scale campaigns that look good on paper but harder to know if those returns actually made you money.
That’s why Meta is testing something new in beta: POAS (Profit on Ad Spend).
Instead of optimizing toward revenue , POAS shifts the focus to actual net profit.
This CHANGES the game for brands burning ad spend on lowmargin conversions or inflated revenue numbers.
Aimerce now supports POAS tracking and optimization for brands w/ early access.
We’ve built infra that feeds accurate profit data back to Meta, so you can optimize around what truly matter and not just what looks good in the dashboard.
This rollout is still in beta, but it’s the clearest sign yet that the next wave of paid performance will be profit-driven, not just revenue-reported.
If you’re scaling on Meta and want to prep for what’s next, we’ve got a walkthrough ready!
🚨 Meta just rolled out a beta test of POAS (Profit on Ad Spend)
✅ Optimizes for actual profit, not revenue
✅ Uses Conversions API ASC
✅ Already supported in Aimerce for early-access users
Still in beta, but def promising!