Our latest Vital Health Podcast unpacks why tying U.S. drug prices to lower-cost international markets - a policy known as reference pricing - can backfire, undermining patient access.
In this episode,
@DuaneSchulthess sits with Joseph Hammang, Ph.D., Harry Bowen and @MSDEurope’s Virginia Acha to examine:
- What is reference pricing?: A system that looks at prices paid abroad and asks, “Why are we paying more here? Let’s peg our price to their lower rate.”
- How pharma segments markets: Companies treat regions as isolated markets, charging higher U.S. prices while using lower prices overseas to expand volume, a form of price discrimination.
- The unintended consequence: If U.S. prices were tied to foreign rates, firms simply withdraw drugs from lower‑price markets, leaving no reference point and defeating the policy.
- Policy implications: Effective pricing reforms must account for market isolation and the leverage companies hold to exit markets, balancing cost savings with sustainable access for patients.
🎧 Listen to the full conversation on the Vital Health Podcast:
buff.ly/Ak471OS
#ReferencePricing #DrugPricing #HealthcarePolicy #PillPenalty #MarketAccess @weworkforhealth