day 7 of doing brutally honest account audits for random people on X: @brennandunn - 17,717 followers profile snapshot: - 31,763 total posts over 17 years (account since March 2008) - following 2,016 (8.8:1 ratio, solid organic signal) - pinned tweet: "wtf have I built 😅" with a product screenshot. 20 likes, 5,642 views. fun but does nothing for a new visitor - verified blue check - bio: "🇺🇸 living in 🇬🇧, writes about email marketing - location: Hinckley, England - wrote a literal book on email personalization. founder of RightMessage (SaaS). 18 years on the platform what's actually working: 1. opinionated founder takes are his 10x multiplier. "I'm so happy I learned how to code before AI" got 69 likes, 3,811 views, 2.5% engagement rate. enterprise vs RightMessage pricing comparison hit 14,586 views, 96 likes. the BLM hate mail reply (different context, but still) pulled 320 likes and 10,743 views. when he has a clear opinion that isn't about his own product, the algorithm hands him reach he never gets otherwise 2. AI workflow content with real specificity gets bookmarked like crazy. "Hooray for Claude Code, beads, n8n, and lots of markdown, all wrapped in Obsidian..." 13,795 views, 44 likes, 87 bookmarks. that's a 2:1 bookmark-to-like ratio. people didn't just like it, they saved it for later. this is his second biggest post ever and it's basically a workflow walkthrough. the audience is screaming for "here's exactly how i built this" content 3. vulnerability and founder frustration overperforms everything product-related. "Had 3 demos no-show today" got 6,084 views and 23 replies. that's almost 3x his average views and 14x his average replies. "We're hitting our stride" got 28 likes. the audience roots for indie SaaS founders who are honest about the grind. every frustrated tweet outperforms every polished product update 4. name-drops punch above his weight class. Noah Kagan James Clear story got 50 likes, 4,619 views. Justin Welsh webinar collab hit 7,148 views. when he connects his story to bigger names, he borrows their reach. this is a lever he barely pulls the problems: he's using X as a work diary. ~45% of his output is RightMessage product updates. "Listen. Learn. Level up. Righty is now available" got 588 views and 6 likes. "Multi select questions (!!!)" got 371 views and 3 likes. these are changelogs disguised as tweets. they serve existing customers and are invisible to everyone else. worse, they're training the algorithm to expect low engagement from his account his bio says "email marketing" but his feed says "product updates." he wrote a book called "This Is Personal" about email personalization. that's an entire content library sitting unposted. his feed is 90% product screenshots and dev tooling, 5% email marketing. the expertise that would attract his ideal customer is completely buried. someone landing on his profile from the bio would be confused zero threads. none. he has a book's worth of frameworks about email segmentation, personalization, subscriber behavior. he's served thousands of customers. he's never once turned any of that into a thread. the format that would showcase his expertise and generate the most reach on X is the one he's never used bursty posting kills momentum. 5 posts in 3 days, then nothing for a week. the AI ingestion series (Day 1, Day 2, Day 3) was his best streak. Day 1 hit 13,795 views. Day 3 dropped to 398 views. the algorithm rewards consistent daily posting in the same time window. his pattern is the opposite the pinned tweet is a wasted billboard. "wtf have I built" with a screenshot is fun between friends but does nothing for a first-time visitor. it doesn't explain what he does, doesn't showcase his expertise, doesn't link to anything valuable. the enterprise pricing post (14.5K views, 96 likes) or the Obsidian workflow post (13.8K views, 87 bookmarks) would both be 10x better pins reach is suppressed hard. average post gets ~1,847 views on 17,717 followers. that's a 10.4% reach rate. sounds ok until you realize the median is closer to 920 views (5.2%). strip out his top 3 posts and he's reaching 5% of his audience on a good day. healthy would be 15-20% engagement rate is 0.78%. that's low for his size. top performers hit 2-3% but the product update posts drag the average below 1%. the gap between his best and worst content is massive, which means the audience IS there, he's just diluting his feed with low-signal posts wins he's leaving on the table: 1. the book is an unposted content library. "This Is Personal" covers email segmentation, personalization frameworks, subscriber psychology. every chapter is 3-5 standalone tweets. every framework is a thread. every case study is a before/after post. he wrote the book and then stopped teaching the material in public. the book promotion era (2022-2023) is over but the content never needed to stop 2. 87 bookmarks on the Obsidian post proves people want to learn from him. but he never follows up. every post with high bookmarks should spawn a deeper breakdown. "you bookmarked the workflow, here's the exact prompt templates i use inside it" is the follow-up that turns a bookmark into a subscriber 3. his email marketing expertise is his unfair advantage and he's hiding it. there are maybe 3-5 people on X who can credibly teach email personalization from experience running both the tool and the strategy. brennan is one of them. but his feed looks like a generic indie hacker account. if he posted one email marketing framework per week, he'd own a lane nobody else is competing for 4. the "Day 1, Day 2, Day 3" series was his best content run ever and he abandoned it. the AI ingestion series started at 13,795 views (Day 1) and died at 398 views (Day 3) because the follow-ups lost context and specificity. the format works. the execution needs hooks on every update. "Day 2: I fed 400 support emails into Claude and it told me the #1 reason people cancel" is better than "Day 2: All calls and emails are now being ingested" 5. no visual breakdowns of his own product. he builds personalization software. showing a before/after of "here's what your website looks like to a first-time visitor vs. a returning subscriber" would be his most shareable content format. the product IS the content and he's only posting changelogs instead of transformations 6. the "smitten with @lauraelizdunn" in the bio is charming but the bio wastes its real estate. no subscriber count, no social proof, no "17,000 SaaS operators read my stuff." the bio should sell the follow, not just describe the person opportunities he hasn't seen: 1. "email personalization autopsy" series. take a well-known company's email sequence (everyone gets the same generic onboarding emails from SaaS tools), show what they're doing wrong, and show how personalization would fix it. he's literally the world expert on this. nobody else can make this content. one per week, forever 2. thread his book. "I spent 2 years writing a book about email personalization. here are the 7 things I learned that most marketers still get wrong." that's a single thread that would outperform 3 months of product updates. then do it again with a different angle. the book has enough material for 20 threads 3. "what your email list actually tells you about your business" content pillar. he has RightMessage data from thousands of customers. anonymized insights about opt-in rates, segmentation patterns, what works and what doesn't. this is proprietary data nobody else has. posting it would establish him as the authority and drive RightMessage signups organically instead of through dead-end promo tweets 4. the American-in-England angle is completely unused. he's a US founder living in Hinckley, England, building a SaaS company. the culture clash, the timezone juggle, the "running a US business from a village in the English Midlands" story is unique and relatable. one personal post a week about the expat founder life would humanize the account instantly 5. he should be the person who reacts to every bad email marketing take. his bio says email marketing expert. when someone tweets "email is dead" or "just blast your whole list" or "unsubscribe links hurt deliverability," he should be the quote tweet that corrects the record. he has the credibility. he's just not using it 6. revenue transparency would replace the product promos entirely. instead of "new feature: multi-select questions!!!" (3 likes), post "this feature request came from a customer doing $2M/year. here's what they needed and why we built it." the story behind the feature is the content. the feature announcement alone is a changelog what he should double down on: 1. email personalization teaching content. one framework, one example, one myth-bust per week. this is his lane and nobody's in it 2. threads. he's never used the highest-reach format on X. one thread per week pulling from his book, his customer data, or his founder journey 3. opinionated takes on his industry. the "learned to code before AI" post proved his audience wants his opinions, not his changelogs. more opinions, fewer screenshots 4. the AI workflow content. 87 bookmarks proves demand. monthly "here's how I use AI to run RightMessage" posts would compound 5. kill the changelog tweets. every "new feature!!!" post with 3 likes is actively hurting his reach. save product updates for the newsletter. X is for teaching and opinions bottom line: brennan has 17.7K followers, 17 years on the platform, a published book, a SaaS company with real customers, and genuine expertise in a niche (email personalization) that almost nobody else teaches on X. his average post gets 920 views. the problem isn't the audience, it's that he's posting product changelogs instead of teaching what he knows. one email marketing thread per week, one opinionated take, and cutting the low-engagement product updates would double his reach in 60 days. the book alone is 20 threads of content sitting unposted. what do you say @brennandunn, did i get it right? hit me up if you want to brainstorm more ideas together.

How to master marketing (1990s vs 2026) 1990s: •Study marketing theory •Work at an agency •Grind for 35 years •Maybe become a partner •Trade your life for a salary •Retire at 65 2026: •Learn AI automation copywriting •Build winning ad creatives with Manus Notion swipefiles •Sell your winning ads as templates •Build an automated drip campaign the ascends to higher ticket offers •Use RightMessage to personalize emails and sales pages to the individual reader •Scale to multiple revenue streams •All before the age of 35

On a recent episode of The Panel, @JordanGal @CasJam and @mijustin were talking about in-app CTAs for things like reviews, upgrades, etc. Shipped this today. Thanks gents. And the functionality of this is backed by a RightMessage flow! This means I can adjust what CTAs get show to what people WITHOUT updating our codebase, and the offers RM pushes in are headlessly rendered within the app itself. Pretty cool 😎

How to master marketing (1990s vs 2026) 1990s: •Study marketing theory •Work at an agency •Grind for 35 years •Maybe become a partner •Trade your life for a salary •Retire at 65 2026: •Learn AI automation copywriting •Build winning ad creatives with Manus Notion swipefiles •Sell your winning ads as templates •Build an automated drip campaign the ascends to higher ticket offers •Use RightMessage to personalize emails and sales pages to the individual reader •Scale to multiple revenue streams •All before the age of 35

#RightMessage #WrongMessenger Doing all of this to defend that dumb show is hilarious, but today I've been humbled when it comes to my level of hatred. I must learn this level of hate and misery

How to master marketing (1990s vs 2026) 1990s: •Study marketing theory •Work at an agency •Grind for 35 years •Maybe become a partner •Trade your life for a salary •Retire at 65 2026: •Learn AI automation copywriting •Build winning ad creatives with Manus Notion swipefiles •Sell your winning ads as templates •Build an automated drip campaign the ascends to higher ticket offers •Use RightMessage to personalize emails and sales pages to the individual reader •Scale to multiple revenue streams •All before the age of 35

How to master marketing (1990s vs 2026) 1990s: •Study marketing theory •Work at an agency •Grind for 35 years •Maybe become a partner •Trade your life for a salary •Retire at 65 2026: •Learn AI automation copywriting •Build winning ad creatives with Manus Notion swipefiles •Sell your winning ads as templates •Build an automated drip campaign the ascends to higher ticket offers •Use RightMessage to personalize emails and sales pages to the individual reader •Scale to multiple revenue streams •All before the age of 35

FYI, your RightMessage stats (like opt-in rates) might soon look a little higher. Trying to aggressively scrub out suspected bots and crawlers from our analytics data.

1. Build one landing page 2. Install RightMessage 3. Serve unique landing page per ad with perfect message and audience congruence

#rightmessage #wrongmessanger

Such a great use of AI... had it go through 400 chatbot conversations RightMessage customers have had with "Righty" Then used it develop a training corpus -> update the chatbot's code -> rerun the same conversations again, ensuring that the users always got what they needed.

FYI anytime you mention RightMessage in one of your emails, I pipe it into this mega repo I've set up that's tracking everything related to RM. Here's an example of what comes out. (Raw message is at the bottom)

I missed WisprFlow when I moved to Linux, but Voxtype a post processing script I had Claude Code write to interface with ollama locally = 👌 Why it's cool... - I ramble. So I can say things like "Assistant... change X in what I just said to Y... resume..." - Screenshots my display, pipes it into tesseract, and OCR transcribes. So if I'm replying to an email from "Lara" it won't output "Laura" - Gave it a list of common replacements ("right message" -> "RightMessage") Pretty cool, and FREE.

“We have customers who have had 2x increases in sales by literally changing the first and second paragraph in their emails” @brennandunn recorded a walkthrough showing how to use RightMessage to turn one email into 120 personalized versions in about 10 minutes.

Hooray for Claude Code, beads, n8n, and lots and lots of markdown - all wrapped in Obsidian... Start each day with /daily-plan (or /daily-plan --tomorrow, in tonight's case) 👉 Tracks against my goals (biz personal) 👉 Pushes back if I'm doing dumb shit 👉 Tracks it all in .md notes beads tasks 👉 Has total context (RightMessage, personal stuff, other business-y things, and whatever else I want to throw at it)

Isn't it usually AAVE -> gay culture -> mainstream OR alt-rightmessage boards -> 4chan -> mainstream?

@chrisorzy just sent this email about using RightMessage on his Write Yourself Rich sales page. 56 headline variations. Different copy for Klaviyo users vs Drip users vs Kit users vs freelance copywriters. Each visitor sees messaging that speaks directly to their situation.