Life update ✨
(Spanish in 🧵)
Last week, my chapter at
@xverse came to a close.
Market shifts impacted the LATAM Growth & Marketing role, but the story doesn’t end there.
Over the past two years, I had the chance to help build growth from the ground up:
👩🏫turning communities into adoption, education into acquisition, and content into global reach.
I’m deeply grateful to have worked alongside incredible partners like
@moonpay @Ledger @Stacks @StacksLatam @stackslabs @Starknet @heysati @trio_xyz @FluidTokens @trygamma, and maaaany others, across LATAM, Asia, and global Bitcoin markets.
What’s next?
A short reset (and finally sleeping without 3–5am calls 😅), I'm supporting
@labitconf for their México edition (biggest Bitcoin event in LATAM), and then stepping into my next chapter. Still checking few options, but open still.
My heart remains fully aligned with Bitcoin’s mission.
If you’re building in Bitcoin, Crypto, Web3 and looking for someone who bridges growth, marketing & education let’s talk 🤝 (dms open).
I've created a page with a little bit more about me. Link in bio!
Thank you,
@xverse team and the Ordinals community, for two incredible years.
Best growth team ever 👉🏼
@dominik_btc @thenewgold_btc @ItsFranken (and me, buut o well ahah).
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Some highlights I’m proud of (if you’ve got a minute to gossip 😌)
👉🏼Led the first Ordinals LATAM activation, turning local community momentum into measurable adoption in a new market.
👉🏼Launched and supported the first Latin Ordinals collection, validating regional creators as a growth channel
👉🏼Built and scaled Xverse LATAM (Spanish)
@Xverse_ES and Brazil
@XverseBrasil as localized acquisition and education funnels
👉🏼Spoke at universities and global forums like UNGA79 (UN Tech Forum), advocating for Bitcoin and Web3 adoption
👉🏼 Designed and executed KOL-led growth campaigns with 100 creators across LATAM, Asia, and global Bitcoin markets
👉🏼Helped evolve the brand toward a global, content-first and education-driven growth strategy
👉🏼 Co-created “Zero to Bitcoin”, an onboarding course to translate complex Bitcoin concepts into clear user journeys for newcomers
Pd. I genuinely loved working with an Asia/European-based team and I’m open to it again, however, I might re focus a bit lo LATAM/Global.