To give an example of what
@DolasPlaybook meant on
@HBCUNightly last night about doing market research outside of your direct competitors, look no further than the University of Maine at Presque Isle. UMPI was once one of the smallest institutions in the University of Maine system, with enrollment under 1,000 students. The university studied the growing competency based education model popularized by schools like Western Governors University and launched its “YourPace” program in 2017, initially centered around degree completion pathways like the Bachelor of Business Administration.
Instead of competing traditionally, UMPI targeted working adults with some college credit but no degree. Less than a decade later, UMPI has seen explosive growth in online enrollment and recently celebrated the largest graduating classes in school history, with 1,752 graduates in a single academic year. Today, within the adult learner and “college hacked” communities, UMPI is often mentioned alongside institutions like Southern New Hampshire University, Purdue Global, and WGU as a go to option for affordable degree completion. That’s the kind of outside the box institutional strategy schools should be studying when thinking about growth and sustainability.