Whether you like it or not, when you're an early founder, your most important hat is recruiting the best people to be around you. Assuming you're funded, at least 50% of your time should go to recruiting. And posting on LinkedIn at this stage is probably the wrong move.
It's critical that your first hires are A players. The best way to hire them is to proactively go after them.
The two main mistakes you want to avoid:
1. Waiting passively for someone great to find your job post among thousands of others and get excited enough to apply. Moreover, chances are this will never happen. A players usually have strong networks. They don't go through LinkedIn and rarely need to apply to join a good company.
2. Spending a lot of time looking for the perfect match, failing to find it, and settling for someone not as good as you wished.
Both paths lead to the same place: hiring B players. Because finding A players willing to take the risk of joining an early startup is incredibly difficult. But it is absolutely critical that you don't lower your bar. Medium term, this will cost the company far more. Early B players will only hire more B and C players. And even if you eventually convince an A player to join, they'll leave soon after, because A players can't stand mediocrity.
At the early stage, and even much later, the best way to hire A players is to go find them, meet them, and slowly but surely build a network of A players you would love to hire, while getting better at pitching your company and vision. You want them to understand that your vision is worth taking the risk to join an early stage company and cutting their salary by 2 or 3x. And that no amount of money will replace the excitement and the opportunity of working with you on this mission.
A great piece of advice I got from my friend
@Altimor, that became a sacrosanct rule for me: at the end of every meeting, ask them who they'd love to work with, who is the best at X, and ask for an intro. A players always recommend A players. And you get to be introduced. The best hiring advice I ever received.
Keep your network warm. Slowly but surely, your odds compound. Not just because you multiply your shots, but because they'll increasingly see you as an A player too, vs yet another random early-stage founder with no future. Especially if you prove you're executing on what you told them you'd do.
Of course, the ideal scenario is to build this network long before you need to hire. But realistically, if you're struggling to recruit, it usually means the network isn't there yet. The best time was yesterday. Today is the second best time to start.
GL!