I’ve spent the last 8 months in the cocoa export space, facilitating and watching tonnes of beans leave our country and for about 6 months , it felt like progress. Containers moving, deals closing, numbers growing. But the more you sit in that space, the more one question refuses to leave your mind where is the real value going?
Because it’s not staying with us.
We do the hard part. We grow the cocoa, we harvest, we ferment, we dry… and then we export it. Somewhere else, that same cocoa becomes chocolate bars, cocoa powder, cosmetics, brands products that sell for many times what we earned from the raw beans. That gap is where the real opportunity is and it’s the gap we’ve normalized for too long.
When you look at the coffee sector, you start to see a different story emerging. People like
@JackieAkampwera of
@JadaCoffee and brands like
@volcanocoffee1 Coffee led by
@GKatabazi ,
@harvestrumEdge Coffee and
@KBarigye made a decision not to stop at the farm gate. They went further into roasting, branding, packaging and building experiences people are willing to pay for. That shift is changing everything in the coffee sector . It created jobs, built identity and most importantly retained value.
And I keep asking myself why not cocoa?
This is where I am now. After working in exports, I’m turning part of my time and capital to domestic cocoa value addition. Not as an idea but as something practical we can start building immediately. It won’t be perfect. It won’t be big at the start. But it will be ours.
I’m looking for young people who are ready to step into this space food scientists who understand processing, creatives who can shape products and anyone willing to invest time, skill or resources into building something meaningful.
The plan is : I start by providing about 5tns of cocoa to the team for trial purposes , we learn by doing, we refine the process and we grow from there.
Because this is bigger than just a business idea. It’s about shifting how we think. We cannot keep exporting raw potential and importing finished success. We’ve seen what is possible with coffee. Now it’s time to do the same or even better with cocoa.
If you’ve been waiting for a sign to build something real this might be it. Let’s create value where it starts.
For God and my country