Fable 5 is state-of-the-art on nearly all tested benchmarks, with exceptional performance in software engineering, knowledge work, scientific research, and vision. The longer and more complex the task, the larger Fable 5’s lead over our other models.

got off a call yesterday with a guy running 7 brands man sounded so pissed. genuinely venting the whole time. meta had wiped out results across every single one of his brands in the last few weeks and he had no idea what hit him 70-80% of his budget is sitting on facebook across 7 businesses one platform bug and now 7 businesses are bleeding at the same time you know what's insane, though? this isn't new meta does this every single year, and brands just normalize it… > complain on twitter for a week > meta gets a bit better > go right back to dumping everything into facebook like nothing happened it's like having one key to your house. someone warns you to get a spare, you think about it, never do it, then one day you lose that key, and you're locked outside in the middle of winter, shivering. the comfort of "it's working right now" always wins until it doesn't now, the guy's goal for the rest of 2026 is to flip everything. make google the main channel, push meta to secondary right call. just wish it didn't take 7 businesses nearly collapsing to get there when you have google running as a foundation and meta breaks, you go from $10k a day to maybe $7k annoying, but you survive when meta is all you have, and it breaks, you go from $10k to $100 that's zuck literally putting your brand on life support, and he just doesn't care

Aaaaaaand my profile is gone