Helping B2B crypto companies with account-based marketing | @base ambassador 🇸🇬
Joined April 2022
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55m
A story about two account based marketing programs
Two companies launched ABM programs in the same vertical: Europe banks, average deal size around $100K.
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55m
Evolution beats revolution. You already run webinars, content, outreach.
ABM means pointing those at the right accounts with the right message. That's it. No new program bolted onto your existing silos.
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55m
One team, one account list. Marketing and sales working the same accounts, with shared visibility and the same definition of progress.
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this is why optimizing your SEO for informational content is dead
i rarely google things anymore.
& when i do, i almost never ever click through to the actual destination site.. hell i never even scroll below the ai overview.
that feels kinda insane.
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Jun 16
your follower count boosts perceived authority
your google ranking does the same thing
this matters in b2b when converting cold traffic
- they bring you up internally before you even reach out
- prospects are more interested in hearing what you have to explain
- they are more willing to self educate through your materials (instead of being force fed by your sales team)
when you rank high, champions mention your company to their buying committee unprompted
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Jun 9
any singapore real estate experts here?
who's buying HDB when the boomers eventually die
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Jun 9
singapore was once like this too
new money is killing this though
Jun 9
Facts 🎯👏🏼 One of many super smart things China does is censor extreme, obnoxious displays of wealth, especially from people who clearly haven’t earned it. They know how socially destructive this is. In the West, we celebrate and amplify this stupidity. There is a big difference between wealth and success. China understands this. The West doesn’t. That’s may be the biggest reason we are losing to them.
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Jun 5
Pumpfun go is exactly as you would expect it to play out
Introducing pump fun GO: Pay ANYONE to do ANYTHING
Create & complete bounties for ANY task and leverage the power of humans & money across the globe
The world is at your fingertips. It’s time to GO 👇
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Jun 5
if you are a singaporean, born into middle class, you literally have zero excuse to be a failure
we have it so fucking good it's quite literally incomparable
git gud
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