Your proof is the headline above the headline. If you have a book called “how to market a book” and it has 14 reviews. No one is going to read it. Not because the content is bad (they won’t even have read it.) And not even because the headline is bad (it’s actually fine). But because the context clearly disproves the authors claim. It’s just like the 100 DMs a day I get of people telling me they can help me grow my social media following…who have less than 1000 followers. They fail the most basic test of competence: “Why should I listen TK you?” It’s why most people businesses don’t grow. It’s why most people content gains no traction. Because they’re missing the big obvious: They’re not that good at the thing they claim to be. Because if they were - they’d be speaking under a different context. And their stuff (even if the same) would hit. Which brings me back to the worlds simplest advertising framework: 1) Do shit 2) Talk about what you did (Not what you might do, or other people should do). The secrets to being legit: Speak in facts and you remain above question.

There’s a proven growth playbook for newsletters: 0 → 100 - Tell friends & co-workers 100 → 5k - Publish on Twitter & LinkedIn 5k → 10k - Cross-promos & recommendations 10k → 100k - Paid acquisition all of the above Don't overcomplicate it.

The biggest mistake I see leadership teams make is not sharing the context behind strategy changes. At The Knot we used a framework called KUBA. K: let them know what is changing U: help them understand why B: help them believe it’s the right thing A: enable / empower them to act

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Age at first $1 Million: • 20 Beyoncé • 23 Steve Jobs • 26 Bill Gates • 26 Michael Jordan • 26 Jay-Z • 27 Elon Musk • 29 Naval • 30 Warren Buffett • 32 Oprah • 34 Gary V • 33 Jeff Bezos 1 important lesson from each:

Most people don’t mature as they age. They just stay the same and get older.

Why can two people tweet the exact same thing and one post goes viral while the other flops? Because it's not just the message that matters—it's the messenger Smart marketers use pre-suasion to make people receptive to their messages *before* they hear them

How to use ChatGPT to write newsletters. A prompt that can save you hours:

How to get rich: First, don't hate rich people.

What you hold on to, mentally, is 1 of 3 things: 1. Accelerators: pushing you forward 2. Stabilizers: holding you steady 3. Anchors: dragging you down Examine quickly & move on it: - Cut the anchors - Hold the stabilizers - Feed the accelerators You've got things to do.

401ks and Roth IRAs will make you a millionaire in your 60's... But if you want to build wealth in your 30's you need a different strategy. Here's the blueprint to building a $3M net worth while you're young:

Imagine you roll dice. If they land on double sixes, you make money. All other variations, you lose nothing. Either way, you get to roll again. So what do you do to maximize $? You roll as many times as you can. Now, think about this as sales calls instead of rolling dice.

Sometimes life is bad not because the enemy is attacking us. Sometimes life is bad because we are making bad choices.

My exact step-by-step strategy for a $1MM product launch (without paid ads): I used this exact strategy to launch my last company Schoolyard Snacks: