equestrienne, data nerd, professionally opinionated, VP Principal Analyst at Forrester Research. Opinions are my own.
Joined March 2009
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25 Oct 2023
#anamasters is in full swing - market growth is not the same as taking market share. Get more users into the market, you grow it. “All boats rise.” Mark Pritchard of P&G @ANAmarketers linkedin.com/posts/joannao2_…
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31 May 2023
It was such a pleasure!
30 May 2023
It was great to see @DonnaSpeciale from @GrowWithTU for our "Road to Cannes"! She says marketers have many opportunities for growth by connecting with Hispanic audiences, in interview w/ consultant @JoannaOConnell. Thank u @FreeWheel & @SpectrumReach
beet.tv/2023/05/culture-crea…
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27 May 2023
These moves by tech giants like @Meta @amazon and @google parent Alphabet are depressing & scary. The societal implications of #socialmedia and #GenerativeAI colliding are profound. This, to please #wallstreet, feels so irresponsible by those most powerful. Gross.
27 May 2023
Tech layoffs ravage the teams that fight online misinformation and hate speech @CNBC cnbc.com/2023/05/26/tech-com…
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12 May 2023
Thanks for having me, guys. It was great fun.
12 May 2023
New pod episode. @joannaoconnell tells us what CMOs really want. "CMOs don't care about DSPs".
Apple: podcasts.apple.com/us/podcas…
Spotify: open.spotify.com/episode/6AH…
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22 Apr 2023
Well, now that I’ve been publicly shamed in this latest episode of this podcast, I guess I really need to come on the damn thing don’t I? 😂. Until then guys, thanks for catching me at Possible.
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12 Apr 2023
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20 Feb 2023
Watching #Megan and all I can think about is the latest episode of #Hardfork from @kevinroose where the new #Bing gets all kinds of #creepy with him 😱
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17 Feb 2023
Delighted to listen to friend and former colleague @jaypattisall of @forrester outlining the central role of #media in #marketing #ANAMedia @ANAmarketers
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16 Feb 2023
Who knew my favorite preso at the @ANAmarketers #media conference would be on #procurement?! 👏🏻 @mindshare and @Novartis challenging the #conventionalwisdom in a thoughtful way (hint: walking the consumer-centric walk, not just talking the talk)
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7 Jan 2023
I loved this conversation with @billwise - honest and interesting. Thanks for having me, @TeamMediaocean crew. #CES2023
7 Jan 2023
“Does independence still matter?” @billwise and @joannaoconnell pulling no punches in terrific closing session #mediaoceanretreat
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4 Aug 2022
A super interesting, honest buy-side conversation about cross-screen advertising. Loved it. Thanks for having me, @OpenAPTV !!!
Didn't make it to Cannes? We'll be publishing replays of TV’s Advanced Advertising Summit, starting with the Buyer Perspective – a critical conversation on what’s needed for the buyside to realize the promise of cross-screen advertising. Watch it now here: openap.tv/the-edit/video/can…
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25 Jul 2022
So amazing to see my wonderful former colleague @EDecruise highlighted in this important @IBMWatson Advertising talk on addressing the #bias in #advertising problem. 🙌🏻 @MMAglobal #shapethefuture @AdCouncil
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26 Jan 2022
Check out our POV on Google’s FLoC replacement, #topics.
25 Jan 2022
Google Is Still In The Driver’s Seat With Topics, Its More Transparent FLoC Replacement forrester.com/blogs/google-i… via @Forrester
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21 Dec 2021
Annnnnd… the shoe finally drops, shocking no one. “AT&T (T) Sells Xandr to Microsoft (MSFT) in Retreat From Digital Ad Market” - Bloomberg bloomberg.com/news/articles/…
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4 Nov 2021
To me this is non-news. @Google #adtech is DOA if it doesn’t support 1P use cases. But it doesn’t want to touch “identifiers” with a 10 ft pole.
3 Nov 2021
Google is aggregating GAM publisher 1P data for use by buyers in DV360. Smart move and privacy safe, though maybe not anti-trust safe: blog.google/products/admanag…
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25 Oct 2021
Snap’s earnings show the rising, real-world impact of #datadeprecation. Check out this blog from me, @sliuf @jessieliu_ to get our take.
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23 Sep 2021
Last night’s viewing: #ExorcistIII followed by a #howto #video on #horseclipping. 🤷🏻♀️. Gotta be me.
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11 Aug 2021
I was recently reminded that I wrote a piece of @forrester research back in 2012 - yep, 9 YEARS AGO - advising marketers to focus on transparency and a clear value exchange with consumers where behavioral advertising was concerned. If only... forrester.com/report/how-to-…
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2 Aug 2021
THIS IS LITERALLY THE BEST OLYMPIC COVERAGE OF DRESSAGE EVER. 😂😂😂 Equestrian or Horse Crip Walking? | Olympic Highlights With Kevin Hart a... youtu.be/uK5AIJQ2tlA via @YouTube #Dressage #horsebackriding #Olympics (starts at 1:15)
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