learner, disciple. gtm @overflow_app | econ, biz @nyuniversity
Joined June 2011
- Tweets 5,047
- Following 627
- Followers 266
- Likes 18,449
277 Photos and videos
Jonathan Koo retweeted
May 26
6 workflows to master if you’re in GTM engineering:
1) Inbound Orchestration.
Every:
• Form fill
• Demo request
• Newsletter signup
ALL routed automatically through:
• Clay
• Customer(.)io
• Cal(.)com
• Tally
• HubSpot.
2) TAM Sourcing.
Every account worth selling to, with the full buying committee mapped through:
• Apollo
• AI Ark
• Ocean(.)io
• DiscoLike
• Apify
• Serper.
3) Automated CRM Enrichment.
• Validate
• Normalize
• Enrich
• Score
• Segment
• Update CRM.
Built once, runs on every new record.
4) Automated Outbound.
End-to-end sequences across email through:
• Instantly
• HeyReach (linkedin)
• OutboundSync (cold calls)
5) Signal Tracking.
• First-party
• Second-party
• Third-party signals
Each trigger their own play.
6) Content Engineering.
• Sales calls captured by Ergo
• Objections surfaced
• Content ideas generated
• Calendar updated
• Marketing notified.
Master these 6 and the rest of the GTM team moves faster behind you.
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Jonathan Koo retweeted
54% of Anthropic's new enterprise logos in 2026 came through self-serve.
Self-serve enterprise. Real ACV. Real terms of service. No AE in the loop.
Anthropic's Head of Industries Eleanor Dorfman walked through at SaaStr AI 2026 last week how they rebuilt the entire sales org in 30 days after Claude Opus 4.6 broke their demand curve in December.
👉The constraint: couldn't 3x or 4x the sales team fast enough without lowering the recruiting bar.
The thesis: don't buy a new stack. Thread Claude through the one you already have.
What they kept:
1⃣ Clay for enrichment
2⃣LeanData for routing
3⃣ @salesforce as system of record
4⃣@Gong_io for call coaching
5⃣Ironclad for contracts
6⃣@slackhq for everything else
What they added: Claude as the connective tissue between all six.
The four moves:
1/ Killed the PLG vs SLG orthodoxy. Launched enterprise self-serve in January. Intercom Fin guides the buyer through the journey. Now 54% of new enterprise logos.
2/ Threaded Claude through the existing stack. Every AE starts the day with a "morning brief" Skill that pulls context from Gmail, Gong, Slack, Salesforce, @intercom, Greenhouse.
3/ Made Slack the front door for every support function. Slack ticket in, Jira ticket out. Claude triages and resolves inline if it matches precedent. Escalates with full context if not.
4/ Codified what the best reps do as Skills. Every new rep gets a sales plug-in with 5 Skills: morning brief, call prep, customer follow-up, competitive intel, create-an-asset.
Anthropic didn't replace anything. They invested in the stack they already had and let Claude be the seam between everything.
Most companies will spend 2026 evaluating AI-native sales platforms. But Anthropic did it with its current stack Claude.
Almost none of it required new software.
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Jonathan Koo retweeted
Feb 11
In 2006, every section of Craigslist was a $1b marketplace startup waiting to happen.
In 2026, every section of PWC's website is a $10b AI startup waiting to happen.
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Jonathan Koo retweeted
Feb 10
If Claude Code or Codex just one-shotted an app for you, Read this.
Now you gotta go through every screen and find the 47 edge cases that break it. Users will do things you never imagined. Then comes auth, database setup, API rate limits, error handling for when the server goes down at 2am. You need analytics to figure out what users actually do vs what you think they do. App Store optimization, screenshots, descriptions, review responses. Privacy policies, terms of service, data compliance. Push notifications that actually work without being annoying. Performance optimization because that smooth demo gets real laggy with real data. State management across the whole app. Caching strategy. Offline support. Responsive design across 15 different screen sizes. Testing on older devices that somehow still exist. CI/CD pipeline so deploys don't eat your weekends. Then users start requesting features you never planned for and suddenly your clean architecture needs a rewrite.
The first version is maybe 10% of the actual work. Building is easy. Shipping and maintaining is where it gets real.
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Jonathan Koo retweeted
Feb 4
we are living in the jack-of-all-trades era. a generalist with AI tools is replacing the specialist who only knows one thing. depth used to win.
now it's range leverage.
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Jonathan Koo retweeted
Jan 31
I'm Boris and I created Claude Code. I wanted to quickly share a few tips for using Claude Code, sourced directly from the Claude Code team. The way the team uses Claude is different than how I use it. Remember: there is no one right way to use Claude Code -- everyones' setup is different. You should experiment to see what works for you!
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Jonathan Koo retweeted
every PM who wants to survive the AI era should watch this video (75 mins)
@gokulr shares how product management is fundamentally changing
my notes below but you have to watch the whole video:
.@gokulr is one of the most prolific product builders and investors of the last 20 years.
He helped build the core ads and product businesses at Google, Facebook, Square, and DoorDash, working directly with many of this generation's best founders and CEOs. He's also invested in more than 700 companies giving him an unusually broad view into how products are built and scaled.
Gokul has an incredible ability to give precise and prescriptive advice on how to build products, particularly in AI, and he explains his thinking so clearly that you come away knowing exactly how to apply it.
We talk about why judgment is the only thing he believes is truly AI-proof, why Zendesk and Slack are more exposed than Salesforce and NetSuite, and what AI-native startups must do to move customers and their data off legacy systems.
We cover everything he's learned from building the most important ads businesses, including the only three ways an ad business can make money, and why ChatGPT may be even more powerful than Google or Facebook for highly targeted ads.
He also shares inside stories from Larry and Sergey, Zuck, Jack Dorsey, and Tony Xu, about how each of them approaches product, design, and communication.
Enjoy!
Timestamps:
0:00 Intro
0:35 The Changing Nature of Product Development 4:09 The Merger of Product and Design
4:54 Managing Non-Deterministic Software
9:06 Judgment: The Future-Proof Human Skill
10:41 Building Durable AI Applications
16:43 The Risk to Legacy Software Companies
21:20 Sources of Stickiness in the Age of AI
23:43 Leadership Lessons from Google
27:41 Learning from Mark Zuckerberg
31:16 Jack Dorsey and the Philosophy of Great Design
35:48 The Product Manager as Editor
40:44 Three Pillars of a Successful Ads Business
49:03 Selecting North Star and Check Metrics
56:04 Hiring Functional Experts for the AI Era
1:00:06 Advice for Managing a Career
1:01:33 Evaluating Founder Authenticity
1:05:20 Best Practices for Board Management
1:11:15 The Kindest Thing
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Jonathan Koo retweeted
Jan 16
universities are about to realize that they had been selling the wrong product for the 150 years. they thought they sold knowledge, then information became free. they pivoted to selling credentials but now credentials are just proxies. in the post-ai era the universities who survive will realize they were always selling 3 things: network, status signaling, and a 4 years of protected time to become an adult.
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Jonathan Koo retweeted
Jan 9
While I'm at it, going ahead and documenting the 106 (!) individual workflows w step by step instructions nano banana 🍌 infographics
Jan 8
It took a lot of tokens, manual editing, and a dash of patience but now all the How I AI episodes come with blog posts summarizing the workflows, use cases, and exact prompts / screenshots to recreate.
Powered by @sanity_io @geminiapp @claudeai code
chatprd.ai/how-i-ai
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just shipped sub-agents.directory
- 100 claude code sub-agent prompts
- mcp server integrations
- video tutorials for beginners
all open source. all free.
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Jonathan Koo retweeted
28 Dec 2025
claude code is having it's cursor moment after karpathy sensei's post. never been a better time to try it.
my latest blog on how to get the most out of claude code 2.0 and other agents in general is up now. grab a chai and have fun reading!
sankalp.bearblog.dev/my-expe…
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Jonathan Koo retweeted
Jan 2
I'm Boris and I created Claude Code. Lots of people have asked how I use Claude Code, so I wanted to show off my setup a bit.
My setup might be surprisingly vanilla! Claude Code works great out of the box, so I personally don't customize it much. There is no one correct way to use Claude Code: we intentionally build it in a way that you can use it, customize it, and hack it however you like. Each person on the Claude Code team uses it very differently.
So, here goes.
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Jonathan Koo retweeted
28 Dec 2025
speed is the single most important trait in business and i will die on this hill. every successful founder i know moves at a pace that makes normal people uncomfortable. they reply to emails in minutes not days. they make decisions with 70% of the information instead of waiting for 100%. they ship products that aren’t perfect because they know a live product beats a perfect idea sitting in your head. most people spend weeks thinking about doing something while the fast movers already did it learned from it and iterated twice. analysis paralysis has killed more businesses than bad ideas ever have. the guy who launches a shitty version today will beat the guy who launches a perfect version in 6 months every single time because he’s already gotten feedback already pivoted already built relationships while the other guy is still tweaking his logo. i’ve seen mediocre ideas win because the founder moved fast and great ideas die because the founder moved slow. speed creates momentum and momentum creates luck and luck creates opportunities you never could have planned for. when in doubt just move faster
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Jonathan Koo retweeted
27 Dec 2025
The best ever advice to achieve a long term goal by Tolstoy:
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Jonathan Koo retweeted
26 Dec 2025
The single best advice I ever got on conversation is “ask questions the other person will enjoy answering” which sounds insultingly obvious, but almost nobody does it, and it instantly makes conversations vastly more fun.
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Jonathan Koo retweeted
26 Dec 2025
Umberto Eco, who owned 50,000 books, had this to say about home libraries:
“It is foolish to think that you have to read all the books you buy, as it is foolish to criticize those who buy more books than they will ever be able to read. It would be like saying that you should use all the cutlery or glasses or screwdrivers or drill bits you bought before buying new ones.
“There are things in life that we need to always have plenty of supplies, even if we will only use a small portion.
“If, for example, we consider books as medicine, we understand that it is good to have many at home rather than a few: when you want to feel better, then you go to the ‘medicine closet’ and choose a book. Not a random one, but the right book for that moment. That’s why you should always have a nutrition choice!
“Those who buy only one book, read only that one and then get rid of it. They simply apply the consumer mentality to books, that is, they consider them a consumer product, a good. Those who love books know that a book is anything but a commodity.”
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Jonathan Koo retweeted
26 Dec 2025
This is literally gold.
Thanks @shreyas
claude.ai/share/6c9019ea-a06…
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Jonathan Koo retweeted
25 Dec 2025
Very, very good
newyorker.com/news/daily-com…
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21 Dec 2025
Just as the physical law of gravity ensures that sediment swirling in a jar of muddy river water will eventually settle and the water will become clear, so the spiritual law of gravity ensures that the chaos of the human soul will settle if it sits still long enough.
Ruth Barton
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