Founder JacksonHeightsInsider.com SpotlightPodcasting.com • building local media flywheels (newsletter SEO podcast directory) • DMs open
Joined May 2014
- Tweets 7,763
- Following 366
- Followers 6,064
- Likes 17,145
1,457 Photos and videos
Pinned Tweet
1 Feb 2019
Let's play "spot the well known podcast"..
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I wrote a personal review of 2025.
Lots of travel. Unexpectedly went very local.
A reminder that people > algorithms.
If you’re into annual reviews, it’s here 👇
drop.jonbstrong.com/p/the-jb…
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31 Dec 2025
Drop your favorite annual review.
Yours counts.
Self-plugs encouraged 👇
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9 Dec 2025
Just roasted myself on ChatGPT.
I asked:
“If I had to give myself humorous titles, what would they be?”
Reply with the one you think is most accurate...
or tell me what ChatGPT gives you :)
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3 Dec 2025
Love how TJ asks the most thought provoking questions in the local newsletter space around here!
3 Dec 2025
what are everyone's thoughts on the idea of a state-wide "local" newsletter?
this is something i'd generally written off as being way too wide of a net and difficult to create content that people all over a state would care about
but starting to think there may be a play here
obvious upsides:
-much higher TAM
-lower cost of acquisition since have a much larger target audience
-easier path to get in front of big advertisers who want a broader reach than just a hyper local one
@NateSpangle is doing this in Indiana very successfully
feels especially possible in say the smaller half of the US states
still concerned about how to create the right content, but probably very doable
is anyone else doing this, especially successfully?
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30 Nov 2025
Getting tons of “pick your brain?” Zoom requests lately.
Some are great,
many aren’t,
and I still feel guilty saying no 😔
How do other people deal with this?
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28 Nov 2025
Looking for local newsletter website design inspiration?
Look no further 👇
28 Nov 2025
Number 1 on @aniketapanjwani’s list is right outta my neighborhood (Jackson Heights).
We’re built different out here!
Cc @mitrakalita
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28 Nov 2025
28 Nov 2025
Who has the best designed local newsletter homepage?
Drop em here ⬇️
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28 Nov 2025
Number 1 on @aniketapanjwani’s list is right outta my neighborhood (Jackson Heights).
We’re built different out here!
Cc @mitrakalita
31 Aug 2025
1. EpicenterNYC
Excellent logo, spacing between sections, and font choice.
Newsletter sign up button sticks out on the sticky header, and the site has well integrated ad spots.
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Jonathan Baillie Strong retweeted
28 Nov 2025
Who has the best designed local newsletter homepage?
Drop em here ⬇️
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Jonathan Baillie Strong retweeted
23 Nov 2025
Let’s talk about AI slop.
Slop has been slapped onto “poor” AI output, but it’s actually not unique to LLMs. Human beings have been putting out slop forever, we’ve just called it different things: “cliche,” “cheesy,” “dumb,” etc.
Slop, at its core, is a low-hanging fruit idea. Something that lacks novelty and intellectual precision. Something that many have said before and because of that instead of tickling an intellectual itch, it’s more of a scratch to the brain of the recipient.
And what makes an idea low hanging? It’s a human or AI output that is the highest probability pick of an idea. And because it’s the highest probability, it’s the most expected. And because it’s the most expected it’s the least original. Hence the scratch vs the tickle.
22 Nov 2025
Has anyone encountered a good definition of “slop”. In a quantitative, measurable sense. My brain has an intuitive “slop index” I can ~reliably estimate, but I’m not sure how to define it. I have some bad ideas that involve the use of LLM miniseries and thinking token budgets.
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Jonathan Baillie Strong retweeted
30 Oct 2025
Austin might be the second greatest city in America.
Behind New York City, of course.
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22 Oct 2025
This article does a great job of describing the weird and wonderful subniche I find myself in these days..
Big thanks to @aniketapanjwani, @MikeyPesto and others mentioned for helping educate the masses :)
niemanlab.org/2025/10/are-th…
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21 Oct 2025
I need some creative/design help.
Anyone available at the moment?
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21 Oct 2025
nvmd already paired up :)
21 Oct 2025
Starting a @focusmate session in a few minutes if anyone wants to join!
app.focusmate.com/user/jonbs…
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21 Oct 2025
Starting a @focusmate session in a few minutes if anyone wants to join!
app.focusmate.com/user/jonbs…
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Jonathan Baillie Strong retweeted
20 Oct 2025
weird word we live in
trillions of dollars have been weaponized to steal our attention and funnel them into watching slop we forget about 5 seconds later
while we miss what's really happening around us
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Jonathan Baillie Strong retweeted
17 Oct 2025
Newsletter monetization is about getting creative and building what subscribers actually want.
The Newsletter Club is 180 local newsletter creators testing ideas, swapping playbooks, and building smarter. Think bigger. Get weirder. Join the club.
thenewsletter.club/
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14 Oct 2025
Only 1 spot left!
Reply/DM if interested :)
13 Oct 2025
Putting together a mastermind (4–5 people) of local newsletter operators
Who see Local SEO as the main monetization path (not ads)
Biweekly hot-seat calls
@LocalSEODad is already in
Only serious builders with something already running will be accepted
DM/reply if that’s you!
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