🚨🚨 BREAKING: 🚨🚨
If you're a Google Sheets user, stop what you're doing and check this out...
...they just dropped 10 new functions on us!!! 🔥🔥🔥
Christmas came early for Sheets nerds 🎅
Let's check them out 👇
There are so many similar sounding roles in tech:
· Product manager (PM)
· Technical program manager (TPM)
· Project manager (Also PM)
· Producer (PROD)
But there are big differences in WHAT you work on and your career ceiling.
Here’s what you need to know:
I’ve “chopped it up” (the new term for hopping on a casual call) with around 15 ecom operators I’d never met before in the past 10 days.
All what I would call “doing well”
Different businesses, tactics, and strategies.
One common denominator.
🧵🧵🧵
“Product-led growth is going to touch every category and we’re still in the early years.” This statement still mind-boggles me. SaaS innovation is wild 🚀
kylepoyar.substack.com/p/inv…
Lesson for PMs: “drive hard to the ‘so what?’ of experimental failures. A feature that doesn't work can be as impactful as one that does if the right learnings are extracted.” via @aakashgupta aakashgupta.substack.com/p/-…
Facebook CPMs Crash, Fall To All-Time Low: It's been assumed that Big Digital platforms would be first to feel the impact of the ad recession and now there's market-based proof. An... bit.ly/2XlcyqU@mp_joemandese
#DTC Disruptors are taking share from Big Brands by (1) beating them at performance marketing and (2) better UX. These are non-negotiable in the digital era. Good read » metricdigital.com/blog/how-d… via @Metric_Digital #ecommerce
“Many people work in systems without seeing the dependencies. As a result, they do dumb things.” Has your team tried a systems perspective? — @joshcolterlink.medium.com/bUDWJ8fGk2
A lot of SEO budget is wasted because companies don't invest in decent developers, designers, UX experts and content producers first. Good SEO can't fix a bad website.
One Click is seeking a PPC Marketing Lead to manage the paid acquisition channels for our three eyewear brands. If you have a knack for paid search, shopping ads, display advertising, and retargeting on Google, Bing, and Yahoo, we’d love to meet you. oneclickventures.applicantpr…
"... testing isn’t just about finding new ideas that work. It’s also about the ever-evolving landscape. " Loving this article by our very own, @joncorwin for @martech_zone. Check it out! martech.zone/how-to-amplify-…