Loved being part of this. Great speakers, great conversations, and great people. And now we’ve locked in the date for 2027 (we’re swapping the unconference for a conference! 😄). Can’t wait. See you there?

Sign up to The Smarter Web Company email list and get updates delivered straight to your inbox. Choose the updates you want and stay informed on our operational progress, company news, and Bitcoin treasury strategy. LSE: #SWC | OTCQB: $TSWCF | FRA: $3M8

One Big Thing you need to know in Bitcoin today: Strategy is on pace to buy 300,000 BTC in the next year. 2x as much as will be mined. What does this mean for the price of Bitcoin?

So very excited to be stepping into the role of Head of Marketing at The Smarter Web Company Plc this morning. Having got to know the team well over the past year, particularly since the acquisition of Squarebird, and having explored many ideas together around how we can elevate the Company’s marketing, it’s brilliant to now be doing this officially. This marks the real beginning of SWC’s dedicated marketing function. My mission is to build a slick, high-output function that amplifies our brand, communications, content, thought leadership, and makes sure The Smarter Web Company becomes impossible to ignore. I’ll also be continuing in a role as Executive Director at Squarebird, supporting the leadership team there as we continue to grow. A genuine pleasure to be in a seat on the rocket ship alongside this talented group of fantastic leaders and colleagues! @asjwebley @Croesus_BTC @the_desert_ape @aw_smarterwebuk @LauraStH1991 @Oliverhewett3 @smarterwebuk Adding to the sense of a new chapter, today is also my first day back at my desk after a couple of weeks away for a whistle-stop trip around the world - a friend’s wedding in Sydney, bookended with some bucket-list items across the US, New Zealand, and Japan. While away, I made a point of talking to locals wherever I could, and with this new role on the horizon, I had an extra question in mind: “Have you ever heard of a BTCTC?” The answer, every single time: no. That included a guy in the US working at a major finance SaaS business, with a keen personal interest in investing. “Smarter Web? Micro Strategy?” Where longer conversations took place, once I explained the headlines, everyone was genuinely intrigued, and they all noted down SWC to research further. Obviously, awareness is still incredibly early and the opportunity for clear messaging, education, and strong communication is enormous. Getting the message out there is now a big part of my mission - a challenge made infinitely more exciting with this incredible team around me. Let's do it! 🚀 Pictured - the most incredible sunrise I’ve ever seen, taking place while I mulled over the future on a kayaking trip in North Australia. ....suitably orange! 🍊

RNS Announcement: Bitcoin Purchase The Smarter Web Company announces the purchase of additional Bitcoin as part of "The 10 Year Plan" which includes an ongoing treasury policy of acquiring Bitcoin. Please read the RNS on our website (link in comments). LSE: #SWC | OTCQB: $TSWCF | FRA: $3M8

🚨REMINDER🚨

From Squarebird to Times Square! 🚀 A fantastic moment for the SQB team yesterday, seeing a Times Square campaign from one of our most exciting brand and web clients, Fateless Game Studio, showcasing our work to the world. Their upcoming fantasy RPG Godforge now has over 80,000 beta sign-ups.

A lot can happen in a year - a short video from The Smarter Web Company to say thank you and reflect on a few highlights from our first 12 months as a publicly listed company. LSE: #SWC | OTCQB: $TSWCF | FRA: $3M8

Morning squad! Congrats to all @smarterwebuk and the whole community on smashing year 1 of the 10 year plan. Looking forward to meeting many of you tonight and raising a glass at the @HenryBTCchef feast 🍻 Travelling up with @asjwebley and @the_desert_ape later on; plenty to discuss en route! Another 44 in the bag to get year 2 started...😏

RNS Announcement: Bitcoin Purchase The Smarter Web Company announces the purchase of additional Bitcoin as part of "The 10 Year Plan" which includes an ongoing treasury policy of acquiring Bitcoin. Please read the RNS on our website (link in comments). LSE: #SWC | OTCQB: $TSWCF | FRA: $3M8

Bumped into these fine gentleman at this picturesque location earlier today. Probably nothing. @asjwebley @aw_smarterwebuk

We are pleased to announce that @Croesus_BTC, Head of Bitcoin Strategy, @smarterwebuk will be talking at the Bitcoin Treasuries Unconference UK. Digital Capital. Digital Equity. Digital Credit. Digital Money. Join us in Bristol, UK. Hosted by The Smarter Web Company × Bitcoin Treasuries Media on 29 May 2026. Secure your ticket today (link in comments).

RNS Announcement: Bitcoin Purchase The Smarter Web Company announces the purchase of additional Bitcoin as part of "The 10 Year Plan" which includes an ongoing treasury policy of acquiring Bitcoin. Please read the RNS on our website (link in comments). LSE: #SWC | OTCQB: $TSWCF | FRA: $3M8

Hi all, I’m one of the founders of Squarebird (recently acquired by SWC) and thought I’d introduce myself with a bit of the backstory. You might assume my connection to the SWC of today came through a typical acquisition route, or the website industry… but it actually started with my interest in MSTR. I did, incidentally, happen to know Andrew from the past, and it all makes (I think) a great story worth sharing. Back in 2013, I was hired to manage the digital marketing for a leadership development consultancy, where I was introduced to Andrew and Alex at Smarter Web as the company’s recently appointed website providers. I was quickly impressed with their work, and over the next 3 years we delivered several successful web projects together. I enjoyed working with them so much that I very nearly asked Andrew for a job. Around 2015, Squarebird began to evolve for me and Nick (brother and co-founder) from freelancing into a fully-fledged web and marketing agency. Over the years that followed, we infrequently crossed paths with Andrew through mutual clients, passing enquiries back and forth when work wasn’t quite the right fit. Fast forward a whole decade to spring of 2025, Squarebird now a successful 25-person digital marketing agency, I’m in a bar with a friend, about to call it a night, when we get onto the subject of investing. We discovered a mutual love for Bitcoin, MSTR, and Michael Saylor. Safe to say, further night caps were ordered, and our bedtime was put on hold for another couple of hours. We discussed at length how we hoped that someone would soon launch something similar to MicroStrategy in the UK. A few days later, I’ve just woken up, reached for my phone… started scrolling through Instagram (terrible habit I know!) before my morning run… when I see the news. A Bitcoin treasury has gone live on Aquis, and it’s called The Smarter Web Company. I had three immediate thoughts: - my morning run is firmly cancelled. - I need to quickly do my research and invest at the bell. - I must tell Andrew Webley that a PLC is using the same company name as his. Then of course I discover, it IS the SWC I know, and it IS Andrew. It just seemed unthinkable. The first Bitcoin treasury launching in the UK, with an operating business in my industry, in Bristol, being run by someone I know? Those odds have to be pretty wild. The penny dropped. I knew Andrew was incredibly driven and talented from my experience as a user of software he had developed years back, and with his background at HL… of course he would be into Bitcoin, and of course he would have the determination to go all the way to launching a PLC. Once I had some shares in the bag, I emailed Andrew to congratulate him on the IPO and said how excited I was to see him leading the UK’s first Bitcoin treasury. That also marked the start of the conversations that led to SWC acquiring Squarebird. So, it’s always been far more than a typical acquisition. Since we joined the group, every day has been incredibly exciting, and I can honestly say that the SWC leadership team’s reputation for being relentlessly motivated to achieve their short and long-term goals, no matter the conditions, is well deserved and a true reflection of the day-to-day behind the scenes. The buzz is infectious and a privilege to be contributing to. As I said at the beginning, I think it’s a great story, and one that’s only just getting started. Looking forward to building what comes next with the team and everyone here. Politely, LFG. 🚀 @asjwebley @Croesus_BTC @the_desert_ape @aw_smarterwebuk @smarterwebuk