Sometimes they're a good reason to work on something. When people say a market is "crowded," what that often means is that there's a real problem and none of the solutions are good enough yet.

Thank you for the mac mini @lightfld! I changed from hubspot to Lightfield AI CRM and couldn’t be happier 💕

I stopped using hubspot last month for @lightfld, it's a dream AI CRM platform and I could not imagine even trying to go back CRMs need to evolve with AI and I don't really think hubspot has changed much in the last 5 years truthfully. not enough to reconsider them anyways...

Custodians of your customer data.

@lightfld for CRM, its amazing, I quit hubspot for it last month

I've NEVER had a CRM I liked using. Lightfield is awesome, our team loves it 🚀 Big thx to @hliriani @keithpeiris and the @lightfld team

The creator is always the best seller.

We've been running pilots at @getmilana. Early on I realized the thing that determines whether a pilot converts is the success criteria you set before it starts. You have to have a criteria that aligns with both the champion's priorities and the budget holder's, and map to what the company actually cares about. I used to do this manually. I automated it using @lightfld skills that run against my CRM's full relationship graph including email, transcript, note, and contact. I name an account, the Skill pulls all the data for every conversation with that company. It builds a briefing: pain points in the customer's exact words, who matters, urgency signals, how they think about value. Then it helps me design success criteria. Pushes back when a goal is too vague or too easy. Works backward from the renewal conversation - what do I need to point to in that room for the answer to be obvious? Every criterion has to be anchored in the customer's stated pain, not our features. Evaluable without creating work for them. Output is a 1-page pilot brief saved back to the CRM. Sharing the full prompt below.

Skills might be the single most important abstraction of the decade. And they aren't limited to agentic coding tools anymore. You will soon be able to program *everything* using skills. Every person I know hates their CRM passionately because they have to spend hours glued to it. Well, look and see if you like this.

1/ My Co-founder Peter had 6 active negotiations, weeks of calls and emails and genuinely had no idea who actually mattered in any of them. Then, Lightfield just dropped its custom 'Skills & Knowledge' to their CRM. A game changer! We built one right away to map out all these client relationships. What we realized was we had a mess. But now, instead of clicking through a million tabs in a live meeting, Lightfield did the work. The key thing: every email, call, and interaction we had with each client was automatically captured. These skills always run in the freshest context for every client relationship. It doesn't rely on any one team member, and the data is always fresh, never stale. A 🧵:

Most deals aren't lost because of product fit. They're lost because the wrong people were involved (or the right people never were). Skills & Knowledge enable you to encode your expertise once, then run it across every deal, every time. One place you can start: ↳ Map Buying Committee Identify your decision makers, champions, and evaluators. Each with title, decision role, engagement level, and a recommended approach. Flags single-threading risk automatically. Recommends contacts to create or map to opportunity roles. The org chart that actually runs a deal? Lightfield finds them — from your call history, your email threads, everything already in your CRM — and makes them visible. Not another report to read, but a plan you can actually run.

Early-stage company building is rapid experimentation. You're figuring out who to sell to, which value props land, what a winning proposal looks like, what pain to listen for. Running dozens of experiments while trying to close. The brutal part isn't running the experiments. It's codifying what works. The answer lives in your head. Maybe a notes doc. Definitely not in a system that scales. So the next rep you hire doesn't inherit the answer. They inherit the question. And you watch them slowly rediscover what you already learned while your runway burns. That gap between finding what works and making it work for everyone is where early-stage companies lose. Today we're launching Skills and Knowledge in Lightfield. Skills are how you codify what works. The discovery questions that surface real pain. The value prop that lands. The proposal format that closes. Define it once. It runs on every deal, every rep, every time. Knowledge is the context that makes Skills specific to your business. Your ICP, your positioning, how your buyers actually buy. The next hire doesn't start from zero. They start from your best. Day one, they have the context it took you two years to build. Every experiment that works gets encoded. Every rep that joins inherits the answer, not the question. The gap between you and teams still figuring it out manually widens every quarter. Runway is finite. Tokens are (effectively) infinite.

It’s your data. We released a full fat high limit MCP service today. Build what you want. @garrytan, we can migrate you off your boomer system of record in hours. A hundred of your companies already use us. docs.lightfield.app/getting-…

What's the best tool out there to make a clean and simple deck w/ good charting capability? No AI needed. Will pay $100 pupm for a nice one. I know the pain of trying to monetize a deck tool. Is @Pitch still the best?