The rank-and-click era is ending. I write about what replaces it. | Director of SEO @bluehost @yoast @hostgator | AEO Vector based growth
Joined July 2009
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Krinal Mehta retweeted
Jun 12
This is really big news. Google introduced the Open Knowledge Format (OKF) - a standardized way to store information in a directory of markdown files. Makes it really easy to make a digital brain that agents can use.
These files can serve as a living wiki. You can give agents the ability to query them or edit them. They can interlink.
Seems to me this could replace Notion or Obsidian. I can think of so many uses for this.
Google's blog post: cloud.google.com/blog/produc…
An easier to understand explanation is the SPEC.md file:
github.com/GoogleCloudPlatfo…
I gave those two links to Antigravity and asked how we could use it for any of the projects we're working on. It came up with so many ideas. I would imagine Claude Fable 5 would whip up some pretty amazing things based on this system.
Currently creating an OKF library of our pepper garden. It's going to be a fun weekend.
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Krinal Mehta retweeted
Jun 7
Here’s your monthly reminder that you shouldn’t be prompting coding agents anymore.
You should be designing loops that prompt your agents.
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Krinal Mehta retweeted
Jun 8
Coming up in less than 2 hours on #SEOTalk Spaces
Is Your Content Audit Missing the Business Layer?
Converse with our hosts @parthsuba77 & @MalharBarai and share your insights
Live 9:30PM India Time
Jun 8
On #SEOTalk Spaces tonight:
Is Your Content Audit Missing the Business Layer?
What does it really mean and how does it impact you? Join our hosts @parthsuba77 & @MalharBarai to find out and also share your thoughts.
We go live at 9:30PM India time today
x.com/i/spaces/1jxXggwmZWyJZ
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Apr 30
Payment infrastructure for agents: Masterstroke
Not surprised where this comes from!
Today, we’re launching the @link wallet for agents. It lets you securely empower agents to spend on your behalf. Your payment credentials are never exposed and you approve every purchase.
link.com/agents
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Apr 29
For those of us stuck in outlook (for reasons outside your individual control) , here comes the sun!
Apr 27
Agent Mode is here in Outlook!
Copilot can now help run your inbox and calendar, triaging emails, rescheduling meetings, and helping you stay on top of what matters most.
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Apr 24
I pitched a 6-month SEO project at FreshBooks.
Leadership created a multimillion dollar business unit instead.
Here’s what happened 🧵
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Apr 24
In 2026 this matters even more.
85% of sources LLMs cite are third-party sites.
You can’t control what AI says about your brand alone. You need PR, affiliates, brand, legal, product — all aligned.
Cross-functional alignment isn’t a leadership style anymore. It’s survival.
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Apr 24
Wrote the full framework in my first Search Engine Land piece — published yesterday.
17 years of enterprise SEO in one article.
If you’ve ever had a great strategy die in a slide deck, this one’s for you.
→ searchengineland.com/buid-en…
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Apr 20
I can see a version of this playing out for enterprise SEO tools.
No one wants to be locked in workflows they don’t use.
Give them the outputs and get out of their way.
DataForSEO has a headstart because their model was primarily based on API, can they/will they evolve fast?
Apr 18
There’s $1T up for grabs for agent-first startups and this window is WIDE open. Probably 10,000 niches.
How it plays out:
1. Every SaaS company follows salesforce and goes headless within 18 months
2. a new category of "agent-native" startups emerges that treat salesforce, HubSpot, workday etc as dumb backends. the startup IS the agent. the SaaS is just the database.
3. the entire consulting/services industry around enterprise SaaS gets compressed into software. the agent replaces the implementation team.
4. outcome-based pricing becomes default. nobody pays per seat when the "seat" is an agent making 10,000 API calls a minute. you pay when revenue hits your account.
5. the winning founders are ex-operators who understand a vertical workflow cold. the code is the easy part. knowing that a property manager spends 14 hours a week on lease renewals? that's the insight worth $100M.
6. distribution becomes the moat. when anyone can wire agents to APIs, the company with the audience and the brand wins. media agents is the new SaaS. There’s a rush to incubate live/short form shows.
7. Silicon Valley goes all influencer. Roy lee gets this. Pat Walls gets this. Sam Parr gets this.
8. the first $1B agent-native company in each vertical will look nothing like the SaaS it replaced. smaller team, higher margins, no implementation cost, no churn from bad UX because there is no UX.
the fastest path to wealth right now: find an industry that still runs on dashboards, phone calls, and spreadsheets. build the agent-native version. charge per outcome. own the workflow end-to-end.
someone reading this right now is going to build a $100M company off this exact shift. tell me about it on the @startupideaspod when you do. Im rooting for you.
Less reading, less bookmarking, more building.
the last wave rewarded people who built pretty interfaces on top of ugly data.
I think this wave rewards people who build smart agents on top of exposed APIs.
Or who just build the APIs themselves
Here we go
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Krinal Mehta retweeted
Apr 18
There’s $1T up for grabs for agent-first startups and this window is WIDE open. Probably 10,000 niches.
How it plays out:
1. Every SaaS company follows salesforce and goes headless within 18 months
2. a new category of "agent-native" startups emerges that treat salesforce, HubSpot, workday etc as dumb backends. the startup IS the agent. the SaaS is just the database.
3. the entire consulting/services industry around enterprise SaaS gets compressed into software. the agent replaces the implementation team.
4. outcome-based pricing becomes default. nobody pays per seat when the "seat" is an agent making 10,000 API calls a minute. you pay when revenue hits your account.
5. the winning founders are ex-operators who understand a vertical workflow cold. the code is the easy part. knowing that a property manager spends 14 hours a week on lease renewals? that's the insight worth $100M.
6. distribution becomes the moat. when anyone can wire agents to APIs, the company with the audience and the brand wins. media agents is the new SaaS. There’s a rush to incubate live/short form shows.
7. Silicon Valley goes all influencer. Roy lee gets this. Pat Walls gets this. Sam Parr gets this.
8. the first $1B agent-native company in each vertical will look nothing like the SaaS it replaced. smaller team, higher margins, no implementation cost, no churn from bad UX because there is no UX.
the fastest path to wealth right now: find an industry that still runs on dashboards, phone calls, and spreadsheets. build the agent-native version. charge per outcome. own the workflow end-to-end.
someone reading this right now is going to build a $100M company off this exact shift. tell me about it on the @startupideaspod when you do. Im rooting for you.
Less reading, less bookmarking, more building.
the last wave rewarded people who built pretty interfaces on top of ugly data.
I think this wave rewards people who build smart agents on top of exposed APIs.
Or who just build the APIs themselves
Here we go
Apr 17
Welcome Salesforce Headless 360: No Browser Required! Our API is the UI. Entire Salesforce & Agentforce & Slack platforms are now exposed as APIs, MCP, & CLI. All AI agents can access data, workflows, and tasks directly in Slack, Voice, or anywhere else with Salesforce Headless 360. Faster builds, agentic everything. 🚀
#Salesforce #Agentforce #AI
venturebeat.com/ai/salesforc…
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Krinal Mehta retweeted
Apr 17
Ugh. Google's new AI Mode no longer sends users directly to other sites when they click a link.
Instead AI Mode *stays open* while it opens the website in an adjacent window.
The user may see your site, but they never leaves Google. Another brick in the walled garden.
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Krinal Mehta retweeted
Apr 17
Cloudflare introduces a new tool
Check if your site is "Agent Ready"
Well per their own vague metrics they got some work to do on their own site :D
Apr 17
Today, we are excited to introduce isitagentready.com — a new tool to help site owners understand how they can make their sites optimized for agents. cfl.re/4tgEUPc
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Apr 16
At times I think, all of this cool new tech is still being designed for humans, what if that wasn’t the starting hypothesis ? How much further is tech and how much is guarded just coz it’s centred on humans
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Introducing Claude Opus 4.7, our most capable Opus model yet.
It handles long-running tasks with more rigor, follows instructions more precisely, and verifies its own outputs before reporting back.
You can hand off your hardest work with less supervision.
ALT Claude Opus 4.7 Benchmarks
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