Building darwingroup.net/ | Head of AI @thebirdhouse
Joined September 2017
- Tweets 15,087
- Following 1,197
- Followers 10,402
- Likes 42,243
1,112 Photos and videos
Gaethje win was the bull signal
We’re taking it all back
Klaus Schwab you have 18 months
Justin Gaethje reading the Declaration of Independence before he makes his walkout 🇺🇸
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Dana white putting on a masterclass on what it means to be an entrepreneur in 2026
Basically paraded Fury around to let the other boxing leagues know he won
Shamelessly appeared in like 6 random ads to fund the event by any means necessary
Important figure to study imo. Not as glamorous as unicorn tech founder but absolutely grit his teeth and played his hand. Spike TV, DVDs etc (founders podcast with him was great)
Aside from the obvious first event on White House lawn, there are a LOT of first times being pulled off
1 for the good guys all around. Anyone calling this bread and circus doesn’t want to actually win
TYSON FURY JUST MADE AN ENTRANCE AT THE WHITE HOUSE TO “S*X ON FIRE” 😭😭
He was also wearing a “Donald Trump for Prime Minister” hat
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whoever said bread and circuses were bad neglected to consider what if the circuses were really fucking cool
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Dana Whites face is priceless
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Jun 12
🚨 Looking to hire a cracked marketer 🚨
- Direct to Application
- VSL Opt In
- Webinar to Booking
- Etc
We’ve made over $100M from call funnels.
But the current team is focused elsewhere.
& we want to bring the call funnels back with force.
This would be an all-encompassing role owning:
- Creative
- Media buying
- Copy
- Funnel design
- Etc
We have the team and expertise to support & train you.
But we want you to fully own the funnel.
Comment below & I will DM you the link ⬇️
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Jun 10
we live in age of great moral panics about things that don’t matter and zero moral outrage over some of the most egregious societal sins we’ve ever seen
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Jun 9
Karmelo Anthony convicted of murder and the Irish are burning things again.
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How’s everyone’s openclaw agents doing?
Did you read that cron job output in your telegram this morning?
No?
Strange
I have used AI for 8 hours a day, every day, since mid-summer 2025
I have tried every new tool as soon as it comes out, have stayed on top of every new feature from major labs, have integrated every new harness, have tried every skill and MCP and plugin and LLM model
And outside of some edge cases that were specific improvements to my exact workflows (which were mostly just coincidence that a new CODING TOOL also directly impacted my knowledge work workflows)
The only substantial difference AI has made has been increasing my ability to build custom tools that directly improve my outputs
This is why the “SaaS is dead” argument is flawed
Anthropic is not allocating resources to shipping features that help you build CRO optimized ecom landing pages, or write better content, or automate your email marketing
They are shipping features that make the models stronger, and some of these features may help you do the above better, but they’re not designed for it
If I’m using a tool that helps me automate CRO, I want somebody who is world class at CRO designing that tool, not Anthropic
The tool will look a lot different than it did 18 months ago because of the features Anthropic shipped
But there is not a direct correlation like everyone thinks there is
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You need to be spinning up shell companies to build your own affiliate portals to run uncompliant AI UGC
AI character building is going to be a huge huge meta for D2C brands when done right
People are going to WANT influencers to be AI, to follow along with their journey, become immersed in their world
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AI character building is going to be a huge huge meta for D2C brands when done right
People are going to WANT influencers to be AI, to follow along with their journey, become immersed in their world
Jun 8
This man broke Instagram this weekend.
8.8M views and 249k followers since Friday.
Kumar is (allegedly) a retired accountant who wants to be poppin on the internet.
Idk whether this dude is real, or AI, or a brand's campaign.
In any case it's gold because of the character and the contrast. Accounting is one of the textbook examples in content because it can be SO boring or SO interesting in the right context.
This dude uses it as a platform to introduce a ridiculous character. Closing with the viral wife demand is perfect too cuz it's a dated trend. It builds the character more.
No idea whats going on here, either excellent creative strategy work or somebodies uncle is a legend
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Jun 8
Agencies should NEVER sell month-to-month or 3 month minimums.
Sell a 60 to 90 day program built around a specific outcome
Then upsell to 12 months after you hit it
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A reminder that most people are using CODING AGENTS for non-coding tasks
The only use case AI has truly accelerated is writing code. Because it's what most modern AI infrastructure has been engineered to do
If you recall, before Claude was known as the "best writing AI" it was widely known as the best coding AI. They appealed to engineers
It just so happened that the things that made the models good at coding, happened to make them good at writing
That does NOT MEAN they are engineered for writing tasks
The tool (AI) got truly 1000x better in one environment (writing code), and that leap was so substantial that every other environment (strategy, copywriting, etc) also saw significant impact. But it was a downstream byproduct of the one environment
If one day we woke up and Microsoft Excel became 1000x more powerful to use, surely people would find a way to use it for things outside of making spreadsheets
Claude Code creator:
"I don’t prompt Claude anymore. What I mostly use now is loops. I create loops - they do the rest of my job."
In 24 minutes, Boris reveals his real daily Claude Code setup:
Claude loops routines dynamic workflows
Worth more than a $500 vibe-coding course
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Jun 7
Startup idea:
Retatrutide blow darts.
We have to start forcibly lowering the obesity rate.
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I have used AI for 8 hours a day, every day, since mid-summer 2025
I have tried every new tool as soon as it comes out, have stayed on top of every new feature from major labs, have integrated every new harness, have tried every skill and MCP and plugin and LLM model
And outside of some edge cases that were specific improvements to my exact workflows (which were mostly just coincidence that a new CODING TOOL also directly impacted my knowledge work workflows)
The only substantial difference AI has made has been increasing my ability to build custom tools that directly improve my outputs
This is why the “SaaS is dead” argument is flawed
Anthropic is not allocating resources to shipping features that help you build CRO optimized ecom landing pages, or write better content, or automate your email marketing
They are shipping features that make the models stronger, and some of these features may help you do the above better, but they’re not designed for it
If I’m using a tool that helps me automate CRO, I want somebody who is world class at CRO designing that tool, not Anthropic
The tool will look a lot different than it did 18 months ago because of the features Anthropic shipped
But there is not a direct correlation like everyone thinks there is
Please remember that most of the commentary you see along the lines of this 👇
Are primarily for SOFTWARE DEVELOPMENT
Reviewing code, migrating code, debugging, shipping new features etc
It is NOT for:
a) Building something from scratch
b) Doing anything knowledge work / service based / marketing etc
The agent workflow Claude Code super AI world is buildings building builders for builders (which is good)
But if you’re in the “using AI to replace your white collab job / systemize operations / run your marketing team” this sort of workflow is guaranteed to absolutely fuck everything up
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Please remember that most of the commentary you see along the lines of this 👇
Are primarily for SOFTWARE DEVELOPMENT
Reviewing code, migrating code, debugging, shipping new features etc
It is NOT for:
a) Building something from scratch
b) Doing anything knowledge work / service based / marketing etc
The agent workflow Claude Code super AI world is buildings building builders for builders (which is good)
But if you’re in the “using AI to replace your white collab job / systemize operations / run your marketing team” this sort of workflow is guaranteed to absolutely fuck everything up
Jun 7
Here’s your monthly reminder that you shouldn’t be prompting coding agents anymore.
You should be designing loops that prompt your agents.
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The output of needle moving work AI can produce in NON TECHNICAL USE CASES scales in proportion to the amount of first party, clean data you can synthesize and use in context
NOT to then amount of code you can autonomously write
If you’re launching a marketing campaign you want your AI to write as little “code” (likely markdown files) as possibly with the highest level of certainty, validation, quality gating etc
Having 1000 agents work for 6 hours is not going to get you closer to this goal
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