CEO @CustomersAI, Founder @WordStream; Acquired by USA Today for $150M - Columnist @Inc, @Medium. Popularized Unicorns in Marketing. Engineering @uWaterloo.
Joined December 2008
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22,290 Photos and videos
1/ 🧵 Do bots inflate email click-through rates?
Yes.
But not nearly as much as they inflate open rates.
In a prior analysis, we found roughly two-thirds of reported email opens were not generated by actual humans.
Apple MPP, proxies, and security tools have made open rates wildly misleading.
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3/ 🧵 The annoying part:
Klaviyo already has bot click filters, but they are turned off by default.
We did this analysis using Klaviyo’s own bot click filters.
Takeaways:
Open rate: mostly broken
CTR: imperfect, but still useful
Revenue per recipient: best metric
Don’t diagnose campaign performance from opens alone.
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AI blew me away this weekend.
My 2nd grader drew a book in page order, but we needed it rearranged for double-sided printing so normal letter paper could fold into a booklet. My wife took photocopies and manually put the pages in a booklet format.
I took photos, gave them to ChatGPT, and asked: crop out the pages, straighten it out, read the story to figure out the correct order, and format it as a double sided print-ready PDF for saddle stitching. 11 minutes later, it worked.
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From Canadian national pride to petty jealousy. Sad!
Jun 11
Opinion: SpaceX IPO makes Elon Musk the first trillionaire. Here’s how to properly hate him theglobeandmail.com/business…
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Important nuance: a fake open ≠ a fake contact. The person is real, they just didn't open it. A proxy or security tool did it on their behalf.
If open rates look great but revenue per recipient is flat, don't trust the open rate. Watch CTR and more importantly, revenue/recipient instead.
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On July 14, leaders from @triplewhale , @getpostpilot , @GetOkendo, and @CustomersAI will break down:
• The AI workflows they would automate first
• What they recently launched
• How to sequence AI across the funnel without buying six overlapping tools
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No theory. No generic “use AI” advice.
Just the real workflows top DTC brands are using to save time and drive growth.
AI Trends in DTC: The Agentic Edge
July 14 at 1 PM ET
Register: customers.ai/r/ai-trends
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4/ These are not “write me a subject line” prompts.
They are the workflows your senior email strategist runs in their head, written down so your whole team can run them.
For agencies managing Klaviyo for 10 clients, this helps scale deliverability work without adding headcount.
Read the full guide grab all 14 prompts here → customers.ai/guides/claude-k…
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The @grok AI has mastered the art of sucking up to the boss. 🤖😘
Elon's post is a nod to the South Park "Underpants Gnomes" meme, where their plan is: 1. Collect underpants, 2. ?, 3. Profit. Here, it's about AI: Buy tons of GPUs (for training models), skip the details, and profit. Likely poking fun at xAI's ambitious goals!
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The Spencer Pratt campaign offers an explosive template for any outsider or change candidate running for elected office:
Challenge the status quo.
Stay on message.
Relentlessly speak truth to power.
Good luck, Angelenos. I wish we had a common-sense candidate like this in my home town of Cambridge, Massachusetts where murderous shooters run amok in the streets.
Jun 1
To my fellow Angelenos who want change, and are considering voting for Nithya Raman, I can assure you, she is not fit for the job, and she has no path to victory. A vote for Nithya is a vote for Karen Bass. I am ready to earn your vote and make LA feel safe for all.
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