💡 Why It Worked
✅ Pioneering Integration – First club to merge fan token utility with its own app experience.
✅ Daily Habit-Building – Scheduled interactions -consistent engagement.
✅ Inclusive Rewards – Even non-token holders had a clear path to join the experience.
⚡ Takeaway
When digital collectibles are embedded directly into a club’s owned channels, they move from a novelty to an everyday engagement tool—one that can build loyalty and broaden the fan-token audience.
I'm still waiting for someone from @Sothebysverse to get in touch with me to resolve my id upload process! I can only buy a @LFC NFT if I can get on the app!
Freshest news from the #SportVerse this week 🧵 A Thread
🟡 How far can political agenda go with memecoin/cryptocurrency sponsorship in sports?
@NASCAR have not approved a sponsorship with a racing team for branding of an apparent right-wing affiliated coin