B2B marketing geek. Influ2 founder

Joined July 2009
8 Photos and videos
Dimitri Lisitski retweeted
Congrats to the inevitable next CEO of Twitter
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Dimitri Lisitski retweeted
Replying to @OpenAI
@OpenAI is not allowing sign-ups from #Ukraine, why is that? Ukraine has top AI talent and great startups developing cutting-edge AI tech, like @YouScan_io, @respeecher, @reface_app, @letsenhance_io, to name just a few. Time to open up for this community, @OpenAI @Microsoft !
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Dimitri Lisitski retweeted
19 May 2022
Google Translate for venture capitalists, 2021 vs. 2022.
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A nice example how just one UI element can boost NPS without any real service improvement
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Dimitri Lisitski retweeted
29 Apr 2022
Hear from Person-Based Advertising (#PBA) pioneers at @Forrester’s #B2B Summit, about how they’re using Influ2. 👥 @Martha_France from @vya_systems will share how Influ2 clickers are helping the business be hyper-targeted and personalize advertising for #demandgeneration.
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Well, Elon needs to travel a little more to see what laws look like outside of the US. I don’t point fingers to his first destination…
26 Apr 2022
Replying to @elonmusk
By “free speech”, I simply mean that which matches the law. I am against censorship that goes far beyond the law. If people want less free speech, they will ask government to pass laws to that effect. Therefore, going beyond the law is contrary to the will of the people.
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Dimitri Lisitski retweeted
Girls dancing in the underground parking as the air raid siren goes off in Lviv and everyone has to take shelter. Ukrainians are invincible. #StandWithUkraine️ #Dance #hiphop #resilience
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And even experienced marketers make these mistakes
The two biggest mistakes I see in startups: Branding: People should either be for or against you. You have to stand for something. Go To Market: You can’t be everything to everyone. Go deep not wide. Find your 100 true fans. Expand from there. 🚀
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Dimitri Lisitski retweeted
1 Mar 2022
2020: "2 years of digital transformation in 2 months" 2022: 2 decades of political tranformation in 2 weeks?
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Dimitri Lisitski retweeted
Mask restrictions are easing just in time for us to see each other’s expressions when World War III starts.
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I am surprised it’s not obvious and people question Paul in response
13 Feb 2022
I have never read a business plan or a balance sheet.
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A very good read for the founders whose only fundraising strategy is to get into YCombinator
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#Startups that are looking for blue ocean don't find PMF and die starving. If you are a piranha with strong #PMF and sharp #GTM, the red ocean is a sweet home for you
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Dimitri Lisitski retweeted
there are two founders in our current cohort that declined going to stanford and YC respectively to build their startups welcome to the future where great founders don’t need institutions
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Lawyers often do bad job by doing what they think is a good job. Seen this too many times
Early in my career, a lawyer cost me millions of dollars. Not in legal fees. Not by doing a bad job But by doing their job too well. Here's a cautionary tale about why it's essential to manage your lawyers – closely. /🧵
Everyone is so used startups have little to no technical innovation that it's very hard to stand out if you actually have one. Just spoke with likeminded guys from SpeedSize, and what these guys built is groundbreaking: they can compress jpeg 100x without visible loss in quality
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Dimitri Lisitski retweeted
6 Oct 2021
Expanding Your Time Horizon as Your Startup Scales bit.ly/3ozlIh8
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When you receive a founder-friendly long-term focused term sheet, you instantly learn what kind of relationship you will have. Great post by @charlesbeeler
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This is good
Offices are essentially very expensive adult daycares.
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