Another short firm by Austin Barrón, this time on the design of email in Macro.
Yes, I know, another email client? Let me explain why this deserves to exist.
Many attempts have been made to make email better.
Front c. 2014 tried to make email better for support with shared inboxes with commenting for your team. But the user interface was pretty cluttered and I didn't like using it for my main email client. The shortcuts were worse than Gmail. And because I didn't like using it as my main client, nor did the team, they failed to get us out of Gmail/Superhuman. They might have built a great team experience, but it was a weird blend of quasi-horizontal SaaS (Superhuman) and quasi-vertical (Intercom).
Superhuman c. 2018 tried to make email fast and premium. Priced at $30/m. Intentionally offering minimal bloat. Instead of more features than Gmail, like Front, how about less features? Superhuman asked: what if you were a horse with blinders on? And it's great. It's great for founders, VCs and others who need to triage and respond to lots of emails. Basically, it's good for single-player prosumer users who are not doing super complex email work; they're just using email like text messaging. But it doesn't have multi-inbox accounts and it's not great for multi-tasking (e.g. writing an email while cross-referencing to multiple other emails).
Outlook and Apple Mail are good because they're fast and native/native-feeling, and have multi-inbox. But they don't have very good AI or shortcuts.
Notion Mail was the first try at bringing mail into an all-in-one platform. After years of staying *more* focused than Coda, ClickUp, etc., Notion made a big splash a few years ago with this. Except... it wasn't so "notion" at all. It was a separate app developed by new employees (my understanding, with no insider info, is that these were the folks who made Skiff, which was great btw).
With email in Macro — and notice I don't call it "Macro Mail" — we've tried to bring the best of a lot of these tools into one app. Multi-inbox, great AI compose within AI chat, agents that can read everything across inboxes, a sleek interface, keyboard shortcuts, and good support cross-device. TBH I don't think we've fully realized mobile speed and Superhuman-level sleekness yet, but we're asymptotically approaching that...
The main benefit of email in Macro is that it's integrated with everything else.
- Get an email from a customer? Just click "task" to instantly assign it to an engineer and find out about any duplicate tasks.
- In AI chat, doing some research, but now you want to draft and send off an email? No need to leave; email gets embedded *within* the chat interface.
- Want to share the email with a colleague, or chat about it? In Superhuman Slack, you're awkwardly sending a screenshot of the email. In Macro, just "Share" it to a channel to give the full chain.
- Native "Splits" [cmd \] for multi-tasking - see 2, 3 windows at a time
- Open source