Most technical products don’t grow for the reason founders think.
The answers usually sound obvious:
- we need more features
- we need better marketing
- we just need more time
Often, none of those are the issue.
The product works. It's genuinely useful.
The problem is … it’s not that valuable.
There are no real consequences to not using it.
No urgency.
No real pain if it’s missing.
“Useful” means it works as intended.
“Valuable” means they feel its absence.
A lot of products stall in that gap.