What’s happened is that we went from AI chat tools that were relatively cheap and had small context windows, to AI agents that have giant context windows, the ability to keep track of longer running work, and models that cost an order of magnitude more on inference because they’re that much better.
This has compounded far faster than most realized (unless you were paying close attention at the middle or end of last year, which many here were), and the dollars flowing in now are much more real.
What follows is a continued march of AI capability that will continue to be used by anyone with a frontier use-case (like coding, sciences, finance, consulting) and then a peeling off of tasks to lower cost models that are capable enough for the job. Whereas we thought the cost of AI might converge on a single low price per token before, it’s clear the stratification is only widening based on the task you need performed.
This will be yet another component that has to be figured out for broad AI diffusion. Enterprises will need to put in programs, new finance teams, and technology solutions to manage this all. The labs and platforms that can ensure customers can price optimize for the task at hand will be in the best position.
🦔Microsoft canceled its internal Claude Code licenses this week after token-based billing made the cost untenable, even for a company with effectively infinite cloud resources. Uber's CTO sent an internal memo warning the company burned through its entire 2026 AI budget in just four months. American AI software prices have jumped 20% to 37%, and GitHub (owned by Microsoft) is dropping flat-rate plans for usage-based billing across its products.
My Take
The AI subsidy era is ending in real time. The same company that put $13 billion into OpenAI and built the Azure infrastructure powering most of Anthropic's compute just looked at the bill from a competitor's coding tool and decided it was not worth paying. That is not a productivity failure on Anthropic's end. Token-based pricing is forcing every enterprise customer to confront the actual cost of running these models at scale, and the number turns out to be far higher than the flat-rate experiments suggested.
This ties directly to my Gemini Flash post yesterday. Anthropic, OpenAI, and Google all raised effective prices in the last six months. Enterprises that built workflows assuming AI costs would keep falling are now watching annual budgets evaporate in months. Two outcomes look likely from here. Either enterprises scale back AI usage to fit budgets, which slows the revenue ramp the labs need to justify their valuations ahead of IPOs, or the labs cut prices and absorb the losses, which makes the unit economics worse at exactly the wrong moment. Both paths land in the same place, the numbers stop working, and somebody has to take the writedown.
Hedgie🤗