I've read a lot about Zadok Yohanna, but one thing that doesn't get mentioned enough is just how marketable his name is. One of the reasons many Brazilian footballers become global brands is that they go by distinctive first names or nicknames that are easy to remember.
With Zadok Yohanna, he already has three strong branding options: "Zadok," "Yohanna," or "Zadok Yohanna." All three are memorable, unique, and have a certain ring to them.
At this point, the branding takes care of itself. The only thing left is to deliver on the pitch.
Congratulations to Zadok Yohanna on his move to Brighton, and best of luck in this next chapter. May he make the most of the opportunity and continue to make Nigeria proud.