For all of Apple’s strengths, I’ve rarely seen a company do so little with so much cash on its balance sheet.
Siri increasingly feels like one of the least sophisticated consumer AI interfaces in tech.
If anyone should own the customer joureny around Ai on mobile, it's Apple. Yet, we're back to a world where we're downloading LLM's because Apple is so subpar, all we get are half-baked ChatGPT integrations.
Bit shocking.
At this point, a motivated high school (or middle school) student can build a more responsive and useful AI assistant experience on top of Claude in a weekend.
And yet Apple remains near historic highs because the company has something more powerful than great AI right now:
the walled garden ecosystem lock-in.
The switching costs across iPhone, iMessage, AirPods, Photos, and iCloud are so high that most consumers simply tolerate a subpar experience rather than defect.
But if a challenger ever meaningfully lowers those switching costs, Apple would have to watch out.