Didn’t help that the last half of 3 was just a retread of 2, which, coupled with the ridiculous length of these films, and, yeah, the fact that the novelty has worn off, makes it even fucking crazier that Disney Cameron can pretend that a gross of $1.5 billion is a bad thing.
Also, again, the difference between being the first “Avatar” film in over a decade and the second one in three years.