This is a MUST-read for small creators
if I had to teach someone how to go from zero to 10k followers on Instagram, this is what I would do
for context i started my personal brand a year ago, grew my account to 196K on Instagram, 200m views, 50m accounts reached
this will be a no-bs guide because this is exactly what i did to get to where i am now
I personally saw results quickly when i did this method. got 10k within a few weeks
number one yes i know everyone has said it but you gotta be consistent. I posted 3 times a day for three months and my first 80 videos got like 500 views on average. after that I started getting 10k, 100k, 500k because its not just about the output of videos you create.
when you create more, you become more comfortable on camera and more coherent, and understand what your audience likes
example: i made a bunch of videos relevant to students and noticed my finance and tech content videos did really well
so I doubled down on those and made videos that people actually valued.
the great thing about starting your account and making a lot of videos is that you can experiment and a-b test and see what people like and don’t like. it’s like an exponential graph of understanding what people like and then making those types of content.
also the average human is not going to know how to make the first video go viral. we are awkward. it’s normal to feel weird filming yourself talking to an inanimate object. in order to make a good video you either know how to already make good videos or you make cringe videos until you make a good video.
it’s not about the numbers. it’s about how people respond to your content.
example you can have a couple thousand videos but your engagement rate is so high that almost everyone that likes your videos also comments and shared. that to me is significantly better than having 100000 views but no substance.
in the beginning it’s not really that important to have a goal of where you want your content to go because then you hyperfixate on that and forget why you started in the first place.
if your goal is to is to make money, you might end up sounding really animated in your videos and artificial and nobody really likes that.
if your goal is to use that as distribution for your account, people are also going to sense that you’re trying to promote selling at the end. they’re not going to mess with that.
ultimately whatever you do, you should actually enjoy making content. or learn how to enjoy it because if yo don’t, it’s really really easy to burn out.
note that this is different than doing ugc. here, you are the main character. for ugc, the tool you’re promoting is.
the great thing about content tho is you can take it whatever you want, but focus on that down the line.
next post will be about monetizing