Building @cakeequity - equity motivation for growth startups. health, design, data, LFC.

Joined June 2009
42 Photos and videos
Pinned Tweet
4 Jun 2024
Waymo ride is much better than expected. Its style of driving is like an Uber black back in the day, cautious and calm. Impressed @Waymo
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Nick Cust retweeted
After years of dreading using Carta, I switched Tabella's cap-table to @CakeEquity. Startup friendly pricing, and an incredible customer success team. Highly recommend 🚀
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12 Oct 2025
Cracking week at SF @Techweek_
11 Oct 2025
SF Tech week was a ride. Frequently on top of a rental scooter. It was all about connecting individually, and meeting so many of you in your element was the perfect way to connect. But we're not done yet, we still have a packed week ahead in Los Angeles next week, so let's go! #SFTechWeek #Startups #Founders #Innovation #Community #Networking #TechEcosystem
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6 Oct 2025
Packed up room @CakeEquity as we kick off @Techweek_ with ‘how to raise a round’ #SFTechWeek
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6 Oct 2025
Thanks! @ZamirShukho, @Vibranium_VC Adam Dunnett, @BPMCPA Anish Srivastava, @Swisscom Ventures @LindseyMignano, @SmithShapourian Sophie Durey, Tamar Ventures @GarrisonGowens, @CakeEquity
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29 Sep 2025
All time. One of the great team sport performances day 1 & 2 by Europe 👏🏽 #rydercup @RyderCupEurope
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16 Jun 2025
All the ai in the world and still can’t add to calendar from gmail on iPhone
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Nick Cust retweeted
30 May 2025
Let's chat VC in NYC. Join us for an extra valuable session discussing the current state of Venture Capital, in a world where things are becoming more selective and demanding. Friday June 6, 12pm-2pm Panelists include: - Lindsey Mignano (SSM Law) - Naomi Goez (Forum Ventures) - Allen Chen (BMW i Ventures) - Pramod Gosavi (Blumberg Capital) - Kevin Ye (Mach49) #NYTechWeek @Techweek_ @ncuste @cal_davidson @GarrisonGowens Register here: hubs.la/Q03pThNz0
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Nick Cust retweeted
28 May 2025
If you're an early stage founder in NYC for @Techweek_ join the team including @ncuste and @GarrisonGowens for this sundowner. We’re taking over Shy Shy in Chelsea for a casual but quality gathering to help connection and conversation. With passed apps, an open bar, and a hand-picked guest list from NYC’s early-stage ecosystem, it's a chance to participate in the kind of connections Tech Week is all about. Register here: hubs.la/Q03ppzt-0 #NYTechWeek
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8 Jan 2025
thanks @mrp 🤓
7 Jan 2025
"@CakeEquity now ingests data from spreadsheets and complicated data structures into its platform in a format that reduces customer onboarding from four days to 10 seconds [using] ML through Vertex AI to classify documents, match them to predefined definitions, and automatically populate data structures." cloud.google.com/customers/c… ht @googlecloud @aviatocons
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7 Jan 2025
Thanks to @googlecloud GCP & ML, @CakeEquity we now onboard customers in 10secs from 4 human days. Also through BQ ML have churn cut by 1PP%! — we're focussed on redefining automation! 🚀 Want to work on big FE or BE problems, combining your skills with LLMs at scale? Dm
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14 Dec 2024
Thanks @twistartups @Jason @LAUNCH for the continued backing & support Here’s @CakeEquity ceo Kim how we’re supporting founders & startups first.

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14 Dec 2024
So true. Looking sideways is just like looking backwards. Stick to your customer segment and build a better product
WhatsApp founder Jan Koum on how to deal with competition “We always had competition - like from day one. There was actually a point in time where there was a new messaging app popping up every month. And every month there was an article on TechCrunch about how this awesome new messaging app is going to take down all other messaging apps.” But the early WhatsApp team basically just ignored it: “We didn’t say anything because we didn’t want to draw attention to ourselves. We actually - on purpose - tried to stay under the radar. But it was just kind of funny to see this dog and pony show that happened with all these apps. There was PingMe. There was MessageMe. There was GroupMe. There was Kick… There were 10 different messaging apps at some point which kept getting all this publicity.” Jan and team said: “Good for you. Have all the publicity you want. We will just stay under the radar and not have any attention drawn to us.” Jan continues: “We always had competition - be it big guys like iMessage or Facebook Messenger or little guys like Kick… Even today we have apps like Telegram… But we always said that our destiny is really in our hands. We can’t worry too much about competition. We have to worry about our product and our users. And if we spend a lot of time thinking about competition or looking at competition, we’re going to fail.” Video source: @StanfordOnline (2017)
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14 Dec 2024
Migrations to @CakeEquity from 4 days to 10seconds now. Growth and automation flying! 🏎️
🌏 From Australia to Silicon Valley, Cake is revolutionizing startup equity management! @Alex chats with Kim Hansen on how Cake Equity automates the once-tedious cap table process: • 80% of companies onboard in minutes (vs. 4 days with traditional methods). • Proprietary contract engine integrates equity transactions seamlessly. •AI-driven insights guide founders step-by-step, impressing investors and employees alike. • Built for global startups: flexible design supports equity rules from the US, Australia, Singapore, and beyond. With just 27 team members, Cake leverages AI and LLMs to scale smartly, proving big impact doesn’t need big teams.
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17 Oct 2024
#LATechWeek @CakeEquity vans floating about to freshen up your day. 🍰 our founder event tonight in West Hollywood, see you there 🤗
16 Oct 2024
Replying to @CakeEquity
Hopefully adding a bit of colour and motivation to your day...
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17 Oct 2024
#LATechWeek has been great to meet so many founders — last night w/andrew chen @a16z and co talk AI and impact on ent’ment. Still a lot of ambiguity & shrugs 🤷‍♀️ of what the future looks like, but get your underlying data architecture right first I say…
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4 Jun 2024
💪🏽
2 Jun 2024
SF waymo invite for the first ten people who use it: REED4PNH
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4 Jun 2024
@reed waymo active in LA yet?
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