What is the industry of "Interactive New Media"?
Even though I have worked in the industry for many years, it still feels like a mystery to me. My students often ask questions such as, "What kinds of jobs are available?" "Which companies are hiring?" and "How should I prepare?" And I have never been able to answer these questions clearly.
However, recently, at the Creative Media Gathering meetup, I heard a talk by Harry, the Creative Technology Director at JIC Media Group, which helped clarify things a bit. During his sharing, what impressed me most was a Creative Tech industry survey chart from Swiss.
Previously, whenever I thought about "Interactive New Media," I primarily imagined those companies that make interactive installations โwhich might be recognized as the "exhibition technology" industry. However, according to this survey, the field they define as "Creative Tech" is much broader. They include advertising, art, music, video games, and even film industries.
From this perspective, I think maybe we could define "Interactive New Media" as "Code X." Any idea or art that can expressed through code could be included as Creative Tech, though specific jobs may vary based on the industry context.
For instance, creating an interactive VR experience for a film would fall under the film industry, while developing VR for a game would place you in the gaming sector. If your VR project is focused on art, it would be considered part of the art sector. Despite these distinctions, the core skills and technologies required for VR projects remain largely the same. (But of course, some domain knowledge will be good to have based on different industries.)
Therefore, if anyone is interested in a career in interactive new media, don't restrict your job search to just interactive companies. Instead, consider exploring positions in various related industries.