Raise Your Floor - Manos Health GTM Director | Co Founder - MirraPonte | $130 Million Generated 22 Products Launched

Joined December 2019
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Why you should listen to this idiot: I had a 7 figure hospitality business pre covid where I would light cocktails on fire and cook them underwater. I am ugly so I had to do this to get attention. I lost everything during Covid, and went from Amazon warehouse (best/only job I've ever had) to 7 figures liquid in a little under 5 years (surviving the Tate forex program, Singaporean ponzi schemes, Blockfi, and Celsius thanks to @bowtiedbull). I was a top 10 high ticket closer for Coaching Sales (record was 47.5k closed in 24 hours), taught sales/response handling at Client Ascension, probably paid everyone on money twitter for advice at this point @CoachPauI @LogFitz6 @alexfeinberg @KdotUntamed @blackhatwizardd @thedulab (who started me in HTS) etc. I have an outreach agency with my wife, MirraPonte, and I am director of gtm strategy at a healthcare marketing and consulting firm, Manos Health, and we've driven over 105 Million in revenue working with series B funded startups, local clinics, and enterprise clients. Over my career about 145 Million generated. We've done lectures for Yale and Hopkins, and here's our magnum opus on gtm for healthcare. If you need help with lead generation reach out. There is very little that I haven't seen and done. Receipts for everything linked below:
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the two biggest lessons I learned when starting out were to borrow credibility, and make a bold claim and risk reversal and I still think these are the most important things you can do
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Where to Stay In Europe and Asia This Summer From a 15 Year Hospitality Professional Turned Online Business Owner: Step 1 Figure out if you’re a hotel or airbnb person. If you are: Doing mostly vacationing, have a family, like a basic level of comfort/things done for you, probably hotel. If you are: Adventurous. Younger. Will be working 4 hours a day. Workout/meal prep/cook at home, probably airbnb. If Hotel, you want to pick centrally located (for ease of travel) name brands like Ritz Carlton, Waldorf Astoria, Shangri-La, Mandarin Oriental etc. because they hold themselves to a standard of service that never wavers. I.E. Some Ritz Carlton’s are better than others but you will generally never have a BAD meal/stay at a Ritz Carlton. The trendy hotels like the W (and this unfortunately comes from experience), are ALL OVER THE PLACE in terms of service and consistency. So the move is usually to stay at the Ritz and have a fun/sexy night out at the W/Setai etc. and you can always bounce to another one if it’s not fun. When you’re staying there you’re sort of stuck there and you have to hope for the best and you will be disappointed.* If Airbnb you want to find the areas of the city that have the most up and coming 3rd wave coffee, vintage, bib gourmand and 1-2 star Michelin restaurants, because they are usually cheaper, more interesting, but still walkable/bikeable (we know Hipsters and Foodies hate to drive!) to the main touristy areas. You’ll have the most fun and an AI prompt that scrapes Reddit TikTok can usually identify parts of a city like the 11th Arrondissement in Paris pretty easily. *A note on White Lotus/Aman/Remote Hotel Experiences. If you’re under 45, they might not be as fun as you think. They are very expensive, and are really for people who want to be somewhere very remote and private and generally waited on hand and foot by a small army of attendees. If you’re into this sort of thing and see the value in it. Or if you’re a parent with a lot of disposable income and teenagers and you can’t get communicate with them, this kind of thing is appealing to you, but for most people it’s just a waste of money.
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I literally didn't believe people thought cold calling was dead until I used AI to scrape common objections and filmed content around it lmao
Scroll Linkedin “Cold calling is dead” Scroll DSG “Hey man. Set 5 meetings this week already. Appreciate the advice” Completely different worlds. You choose who to surround yourself with
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The best sales day we ever had was the Friday after 🎄 Christmas 🎅:
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amazong results
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When Liz and I lost our jobs/company and she was on unemployment we just downsized apartments (still in a nice area), and moved next to a farmers market/Trader Joe's. I worked overtime at the Amazon warehouse while learning everything I could about remote sales/agency/bitcoin/investing on x We were still able to invest over 50% of take home this way. Rough year but buying btc and qqq at 2020 prices sure paid off! You can always make it work if you throw your ego out :)
Life is pretty much unaffordable for everyone in their home country. Americans and Canadians go to Mexico. Europeans go to Spain. For the people in Mexico and Spain, life in unaffordable, so they move to America and Mexico. Geo arbitrage.
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A good cold call lead is like the mean girl from the notebook
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Easiest way to level up as a sales rep for a large org (has someone dm me today) is to get the sales call recordings from the top 5-10 all time reps and play them on repeat for a week. Just get it in your bones.
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18 booked calls with attorneys and law firm partners in 7 weeks. Law firms are some of the hardest people to cold call cause they're skeptical of vendors and constantly pitched by agencies. In April we were averaging 1 booking per day with 3 to 9 day gaps sitting in between. We rewrote the objection handling around existing contracts and budget pushback and that was literally the only thing we changed. May 7 we got 3 bookings in a single day and that had never happened once in the entire campaign before that. Weekly booking rate went up 65% after that one revision with 15 warm leads from 15 states on top of that. Need more leads? Link in bio.
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$17,447 in cold calling with only a $162 cost per lead (vs $300-800 benchmark) in 5 months for a healthcare tech company. 108 qualified leads and 37 booked meetings from that spend:
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5. Break-even on this was 1.2 customers. They had 108 leads to work with so the math on that is pretty straightforward. At 10% close rate that is $151,200 in revenue.
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Same pace continued annually is 254 leads and 87 meetings a year for $41,052. Pediatric healthcare tech is not an easy space to cold call into and these numbers showed up every week anyway
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Making GARBAGE AI Brownies with my wife and @BowTiedFawn : AI: Never says no Gives you anything you want But the result SUCKS You're better off: Using a HUMAN to cold call Making the Offer/Brownie better
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50 booked calls with CEOs, founders, and C-suite executives at behavioral health tech companies in 3 months. We ran this for a nationally recognized medical association launching a pilot program for mental health technology companies. Only 20 spots available in the program. The pitch was access to a 170,000 member network and a fast track through institutional approval processes that normally drag on for years. 100 qualified leads generated across cold calling, email, and LinkedIn. We were reaching AI therapy platform founders, clinical workflow companies, digital mental health startups, and established enterprises all in the same campaign. There are 5,000 competing solutions in this space so getting endorsed by a credible association with that kind of reach is genuinely valuable to these companies. Different people in behavioral health respond to completely different channels and hitting all three is what got us to 100 leads. Need more leads? Link in bio.
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You have to spam your offer like a broken video game character on a cold call:
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I Don't Care About Cold Calling I Just Want To Get You The Cheapest Leads:
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