CEO of Amp - Lifetimely, the #1 Profit Agent for DTC Brands
Joined April 2016
- Tweets 590
- Following 2,074
- Followers 1,009
- Likes 8,179
72 Photos and videos
Jun 11
This is awesome @godardabel 🙌
Jun 10
God Bless Mr. Godard Abel and some members of his wonderful team. Much Love and let’s keep on keeping on. #CoachPrime
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Jun 3
Introducing the Lifetimely Profit Agent - powered by the $100Bn in GMV.
It uses the benchmarks from across all the GMV in Lifetimely, to find the highest leverage Profit opportunities in your business, and can actually take action to drive Profit.
It's live in Lifetimely right now!
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May 28
Podcast Title of the year just dropped:
'Pablo Escobar was a logistics guy'
It's excellent. Thanks @ti_morse and @typesfast
My first interview with Ryan Petersen (@typesfast), Founder of Flexport.
0:03 Pablo Escobar was a logistics guy
2:29 The explosion in tariff fraud
8:58 The Dutch East India Company
11:20 History of global trade
14:39 1,000x spice markup
17:53 The British East India Company
24:02 How the British got 20% of China addicted to opium
27:44 The Forbes family & opium trade
30:40 Jewish trading networks
37:33 It’s illegal to criticize the King of Thailand
38:58 Strait of Hormuz
45:58 Maritime chokepoints
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May 27
I'm looking to do a side by side comparison of the output of the Lifetimely Profit Agent to Sidekick. Anyone on here want to help with that?
Any Agent you're using tbh.
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May 26
CEO of DTC Brand: "Hey, so I'm worried we're not taking advantage of AI to make actual Profit. Everyone is talking about it, but where is the $"
Employee - "Yeh, I hear you. Let me get you an 8 page doc on that. Current state, ideal state, how to get there"
CEO: "Yeh, I feel like I'm seeing a lot of docs like that lately. I think we set up an Agent that look at the repurchase rate of all products, and constantly runs tests on the Post Purchase Upsell and customizes the Email sequence, content, offer, etc. to maximise second order purchase rate, and Profit. etc."
Employee: "Sounds good, I'll include that in the doc"
CEO: "No no, not a doc, use AI to just do it, and have it report back on Slack. And, it would be great if that Agent harnessed insights from $100Bn GMV"
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May 22
I'm also accepting Lifetimely feature requests via photo with a glass of whiskey.
May 22
New feature request for @Intelligems
I know we can track conversion rate, revenue per session, profit, subscription rate, etc…
Can we build a custom metric that shows me how much top shelf whiskey I can buy with the profits from each split test?
Assume $75 an ounce, then show me how many ounces I can buy.
Thanks
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May 22
.@cameronpriest and I were planning our Lifetimely launch for June 12...
All good, bringing it forward to June 3rd.
Just let the team know by a big old @ channel in # general Slack channel.
Lucky devils
May 15
SpaceX is aiming to go public on June 12, setting the stage for what is expected to be the biggest IPO of all time. on.wsj.com/4dLZBxd
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Patrick Barnes retweeted
May 13
What is HQ 👇
May 13
“Team AI is the next challenge.”
@jacob_posel on HQ’s opportunity:
“The biggest problem with AI right now is everyone is just doing their own things on their own computers. It’s siloed. It’s fragmented.”
One person on your team creates a great skill. It lives on their laptop. No team-wide adoption.
HQ is the shared context layer that fixes it.
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May 12
Who are the best Retention Marketers in LA? Either internal or Agency?
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May 6
.@tysondrake is the best in the game, $10 Million brands should jump on this ASAP.
He's also a 10 out of 10 bloke. Well done mate.
Today I'm launching Drake OS.
The Marketing Operating System for $10 Million DTC brands.
5 workflows. Built in your tech stack. Run by your team. 12 weeks to install.
Here's what it is and why I built it.
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Patrick Barnes retweeted
BEEN WAITING FOREVER FOR YOU TO CREATE AND DROP THIS
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Patrick Barnes retweeted
Apr 14
"Software is dead"
The software at your local trade store.
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Mar 11
Your LTV is a vanity metric.
Most eCommerce brands celebrate a high Lifetime Value while bleeding cash. Our analysis of 77 million customers proved it.
The fix is three shifts:
➡️Track cohort LTV, not blended. Your $120 average customer is hiding a $200 January cohort and a $40 June cohort. You didn't get efficient. You got expensive.
➡️Know your payback period by channel. If you can't answer "how long to recoup CAC" for every channel, you're scaling blind.
➡️Use predictive LTV, not historical. One brand we analyzed was scaling a channel that looked great on past data. Predictive modeling showed the new cohort would be worth 60% less. Saved them seven figures.
The best brands don't ask "how valuable were our customers?"
They ask "how valuable will our next customers be?"
A high historical LTV isn't a win. It's a memory.
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Mar 10
I'd rather have 10 builders than 50 employees.
How we screen for it:
• Ask about side projects. Builders are always building something.
• Give them a real problem. Resume-fillers freeze. Builders grab a whiteboard.
• Ask about their first 90 days. Employees "learn the ropes." Builders hand you a plan before their laptop arrives.
The pattern is simple: employees ask what the role is.
Builders ask what the problem is.
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Mar 5
Before AMP, I co-founded Advocately.
Bootstrapped it for 3 years.
Added 2-4 customers a month...a MONTH?!
Sold it to G2.
The hardest product to sell is the one nobody knows they need. That's the difference between a vitamin and a painkiller.
Build painkillers.
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Mar 4
Most people think startups start with an idea.
Ours started with a credit card and a Shopify app listing.
We bought 2,000 customers.
Skipped 18 months of guessing.
Hit $1M ARR faster than anything I've built before.
Stop romanticizing the blank canvas.
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Mar 2
Incredible
Here's a bit of what we did to drive average order value up and shift the brand from being cheap -> value:
-Ad copy, site copy changes all focused on value > price. I think our ads were leaning too much into targeting people that want a very low price instead of people that want good value.
-Made it seem "normal" to spend more by shifting up free shipping, price filters, language on-site, gift cutoffs, etc.
-Merchandised our pricier product more aggressively
-Created product lines that basically gave you more, and charged accordingly. For example, instead of being able to buy 1 chicken nugget, you now need to buy 4 chicken nuggets.
-Scaled a specific offer that resulted in bigger repurchases. I expect this to keep becoming a bigger and bigger part of this brand.
Was it the right move for this business? January produced ~35% more in contribution dollars because of this and revenue was up basically lockstep with AOV, slightly better. But we have a long consideration cycle here and I know we'll keep feeling the impact of this for the next ~10 months or so in a good way.
This whole process was quite slow, and we'll double down on the strategy over the next quarter to see how much we can improve.
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Feb 26
.@jasonlk The game is Fortnite!
Maybe we need similar style for Founderscape - a server with multi-player (cofounder?) mode and chat? 😂
Great pod!
Feb 26
We are seeing the casino-isation of the public markets. S*** is getting wild.
The only podcast you have to listen to every week.
No politics. Just tech.
- Anthropic Wipes Billions Off Markets
- Citrini Research: The Ultimate Breakdown: Agents, "Ghost GDP", Consumer Spend etc.
- Figma Earnings Beat & Four Public Stocks to Buy
- Jack Altman Joins Benchmark
Spotify 👉 open.spotify.com/episode/5l2…
Youtube 👉 youtube.com/watch?v=mBE_9vGJ…
Apple Podcasts 👉 podcasts.apple.com/us/podcas…
@jasonlk and @rodriscoll 👇
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