The framing on this issue is all wrong. This is NOT just about Gen-X-specific "nostalgia" for how Pizza Hut used to look.
It's bigger. The old decor was *human*. Warm. Inviting. People like salad bars, too, not just because "nostalgia".
These are things *people like*, not just specific cohorts who want specific looks that emulate their childhood.
Everything today is sterile and hostile in color and form. McDonalds looks literally like a prison. Nearly every chain has built in Brutalist concrete, decorating in Millennial Mortuary Gray.
People--not just Gen X--are tired of human-hostile architecture.
-J
We're so back.
An entrepreneur is restoring Pizza Huts to their former glory.